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Mastering Business Growth with Harlan Hammack

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Harlan Hammack | The Remarkable Coach | Boxer Media

Today’s episode features business and leadership coach Harlan Hammack, focusing on coaching strategies, business growth, and the power of relationships. We dive deep into the importance of understanding client needs, the difference between consulting and coaching, and how to achieve business success through true connections.

In this insightful episode, Harlan Hammack delves into the foundations of coaching skilled trades, the impact of goal-setting meetings on business growth, and the Entrepreneur Operating System (EOS) for aligning leadership teams. We explore the significance of ‘I before e’ coaching, the transition from consulting to coaching, and the value of meaningful conversations in business. We also share our love for playing guitars and the power of authentic connections.

A bit about Harlan:

Coach Harlan is a business and leadership coach, author, speaker, and host of The Courage to Lead podcast. He helps business owners “turn common sense into common practice” by Simplifying, Strategizing, and Systematizing their business.

Where you can find Harlan:
Websitehttps://ib4e-coaching.com
LinkedIn: https://www.linkedin.com/in/harlanhammack/

Book Mentioned:
“E Myth” by Michael E. Gerber
“Fix This Next” by Mike Michalowicz
“The Go-Giver” by Bob Burg

Where you can listen to this episode:
iTunes
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Spotify
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[00:00:00] Michael Pacheco: Hello everybody. Welcome once again to another episode of the remarkable coach podcast. As always, I’m your host, Michael Pacheco and joining me today. I have Harlan Hammock. Coach Harlan is a business and leadership coach, author, speaker, and host of the courage to lead podcast.

He helps business owners turn common sense. Into common practice by simplifying strategizing and systematizing their business. Coach Harlan, can I call you Harlan?

[00:00:29] Harlan Hammack: Absolutely. Yeah.

[00:00:30] Michael Pacheco: Welcome. Welcome to the remarkable coach. I appreciate you making time to chat with me

[00:00:34] Harlan Hammack: today. Yeah, no, I’ve been looking forward to the conversation.

Thanks.

[00:00:37] Michael Pacheco: Awesome, man. I always like to kick off this podcast by simply inviting my guest to just tell us a little bit more about yourself and your own words and why it is you do what you

[00:00:47] Harlan Hammack: do. I was a management consultant for about 25 years, organizational change management. So working with companies that were undergoing some major change, working with the leadership team to help them get their minds wrapped around the impacts.

That change we’re going to have on their business, help them communicate that change to the employees, and then help them lead their employees through the change. So they were as productive after. As they were before. That was really the goal was to make sure the employees were productive, but that meant getting on a plane every Monday and Friday, flying out to the client site and home, right?

We’d fly home, do laundry, fly back out to the client site and stuff. And after 25 years, it was riding the bus. You see the same people on the bus every day. You see the same people at the airport and on the plane. And I told my wife, I’m tired of riding the bus and I want to do something different.

And she goes what are you going to do? Because you can’t just sit around. It’s I want to work with companies. I like working with a leadership team. So I’m going to coach and help these small to midsize businesses do a lot of things that I was helping the bigger companies do right.

Be better decision makers, better communicators, and be more courageous leaders. And so that’s what I’ve been doing for about the last, what, eight years, seven, eight years. Working with local businesses, helping them to be better and just loving it, loving seeing the lights come out of their eyes, love helping them actually define and put their goals into words and that vision and then helping them achieve that.

[00:02:02] Michael Pacheco: I love it. I’m always curious to know. I think everyone’s got a slightly different definition or a slightly different delineation between consulting and coaching. So I’m always curious to know what is your where’s the line of demarcation between consulting and coaching and why did you.

Make that switch and has it, you, you didn’t want to ride the bus anymore. Have you achieved that in

[00:02:25] Harlan Hammack: your life? Absolutely. Yeah, it’s a good question to me consulting to somebody that’s brought in that has more knowledge about a certain area of business than you do. They’re coming in, telling you how to do this piece or how to do it.

As a coach, I understand. I don’t like I’m working with one guy right now. Who’s a commercial electrician. I don’t know anything about electricity. If I flip the switch and the lights come on, I’m good. So I’m not trying to tell him how to do his business. I’m telling him how to be more efficient in what he’s doing.

So we’re looking at his business processes, tightening those up, building the structure so he has team leads that he can delegate to, to free up his time to do more. So that to me, that’s the delineation between a consultant and a coach. A consultant comes in and tells you what to do, offers you a big ticket for it.

Where coach, I ask a lot more questions and try to guide them. Usually the clients know. What they should be doing. They need some encouragement and some accountability to get it done. And so that’s why I do is help clarify things for them and then give them the accountability to make sure they get it done.

[00:03:25] Michael Pacheco: I like that. I like that. So yeah. Circling back to the 2nd part of that question, you wanted to, you got tired of riding the bus. How have things changed? For you since becoming a coach and have you, were you able to, I guess now post COVID nobody’s flying on planes anymore to the client site.

Everything’s happening over zoom and digitally. Did you get to where you were trying to go? And

[00:03:47] Harlan Hammack: yeah, absolutely. Not getting on the plane every Monday and Friday is great. Cause we were around home. We got to do things with family and friends, got to experience a lot of things and got to do a lot more networking cause I wasn’t out of town all the time.

Everything, I was doing a lot of work online, so that transition after the pandemic and stuff was easy for me. I do a lot of stuff over zoom and phone calls and everything like that. And I was telling you before we got on the call, my wife and I are digital nomads now. Since we both do everything online, we thought, why are we sitting here in Atlanta when we could be doing this from anywhere?

Yeah. So we sold off stuff, put things in storage, hopped in our Jeep, and we’ve been touring around the U S. I love

[00:04:24] Michael Pacheco: it. I love you. And you’re doing that in a, in an SUV, not in a big window,

[00:04:28] Harlan Hammack: just no, just the Airbnb. It’s funny because my niece and nephew are 20 somethings and they’re traveling.

They’re roaming on the West coast. But nobody ever asked him if they have an RV. I have a couple gray hairs and everybody goes, Oh, you must be in an RV. It’s no, we number one, I would love it, but it wouldn’t work for us because my wife and I are both online having conference calls and my podcast I’m running and there’s not enough separation in an RV, not one that we could drive comfortably.

So we’re staying in Airbnb properties and they’re all set up with us. So we, all we have to take with us are basically our clothes and our computers. And we’re gone. And so we go from. City to city. We’ve spent about a month in each place and just loving it. We’ve been doing it for about 15, 15 months now.

What’s your,

[00:05:09] Michael Pacheco: Totally unrelated to coaching, but what’s your favorite, what’s your favorite city in the last 15 months that you’ve

[00:05:15] Harlan Hammack: been to? Loved Asheville. Okay. And that was Asheville was great. Las Cruces, New Mexico. I like the Southwest. So Las Cruces, New Mexico, Santa Fe, New Mexico is gorgeous.

We stayed in a cave up in Farmington, New Mexico. We stayed in the cave overnight. It was fun. Something

[00:05:31] Michael Pacheco: different. I’m assuming you didn’t have to pay Airbnb for

[00:05:33] Harlan Hammack: that. No, that one we did. It was set up. You wouldn’t believe it. It was gorgeous and it was so comfortable and everything like that.

But you drive up on top of a mountain and then you hike down to the entrance and you have a big glass sliding glass door and. The guy that owned it was a geologist and I guess that what he’s setting it up is his office and it never quite worked for his office so they converted it into a full bed and breakfast, basically, and I mean you had a kitchen we had a full, bathroom and shower and king size bed and it was just comfortable and yeah, it’s awesome.

[00:06:02] Michael Pacheco: That sounds amazing. That sounds amazing. Super cool. All right. I’ll get us back on track here. Tell us more about your clients. Who exactly are your clients

[00:06:10] Harlan Hammack: today? Most of my clients are skill trades. So I do a lot with builders and roofers, plumbers, electricians, things like that.

Those are the blue collar folks. Is they technically are great at what they do, but not all of them know how to run a business. A lot of them acquired a business and they’re running it the way that their family member did before them, or they bought a business and they’re running everything the way that the previous owner did.

It’s you’re leaving so much on the table and you’re not really taking advantage of your, your SWOT analysis, your strengths and the opportunities that are available to you. They’re not making enough of that. So I try to get in with them and help them put in some structure.

Help them build their teams define exactly what their core values are and what their goal is that they want to achieve, and then help them, implement that vision.

[00:06:53] Michael Pacheco: Very good. Where do you where do you get your clients these days? How do you market your services?

[00:06:58] Harlan Hammack: alL over social media, absolutely. I’ll doing a lot of networking and then referrals referrals are huge. People don’t understand how much, people like coaches really refer or rely on referrals. So referrals are really important. And yeah, just getting out there and trying to do the best I can.

Nice.

[00:07:15] Michael Pacheco: How do you tell us about your referral process? How do you go about, ’cause I think I talked to a lot of coaches, obviously, and I think that, some of them, especially newer ones, will just assume, if you, if I’m doing a good job, I’ll get referrals, but that’s not quite how it

[00:07:29] Harlan Hammack: works.

Is it would be nice if it, if that’s the way it worked, . But no you have to ask. If the people don’t think about referring, I, it’s weird because I was in a networking group and I had a couple of people come up to me and say, I have no idea how to refer you because they felt that it was like telling your best friend, Hey, here’s a marriage counselor.

Like I don’t need a marriage counselor. If you tell them, Hey, here’s a business coach, I want to introduce you to, it’s what’s the matter with my business. My business is fine. Yeah, so I tried to tell him don’t try to sell me to listen to them. If they say, yeah, I seem to be working a lot and spinning my wheels, I’m not sure exactly what’s going on.

Okay. Here’s somebody I’d like to introduce you to. If they say, yeah, we’ve just got a brand new project and I don’t know how we’re going to do it. I don’t think I have the employees. Here’s somebody I could introduce you to just listen to what they’re going through and any issues with their people, their processes, their technology they’re using, just introduce me.

Let me talk to them and find out what they’re doing and stuff. And it’s made it a little bit easier, but it’s still, it’s not always easy to refer a coach.

[00:08:27] Michael Pacheco: Yeah. Yeah. What what then, what does the conversation look like once you once you, once that introduction is made, what does that conversation look like on, on your end?

[00:08:38] Harlan Hammack: Basically, it’s just, I’m a curious person to begin with. So I love asking questions. So I’ll talk to them about their business. How long have they been in business? How, what are they doing? How do they, who do they serve? How do they serve them? What are the products and services, everything like that.

And I’m just listening for, some key words that they may say where, they say, yeah, we did really well last year. It’s did you do as good as you thought you were going to do? maYbe not. So you’re listening to those types of things to try to get in there, but it’s really just understanding what it is they do and who they serve.

I’m not there are a lot of franchise business coaches that have a 19 step program. You have to go through all 19 steps when you work with them. If you’re struggling with step number 10, Oh, we can’t get there yet. We’re still on step number four and you have to wait. I go in and try to help them solve their immediate need right now.

The rest of the stuff we can get to, but what, where are you bleeding right now? Let’s start that the triage, right? How can we fix what you’re dealing with right now? If I can get everything back in line, then we’ll work on the rest of the stuff, but right now let’s fix that one thing. It could be attracting and hiring great employees or retaining great employees.

It could be finding maybe new revenue streams that they haven’t considered, maybe the. They’re trying to do something they’ve never done before because their competitor was doing it. Come back to your core. Let’s work on this and build this up. So I’m trying to help them find out that one thing that we can get back in line, tune it up a little bit.

And then once that’s working, then we’ll get to the rest of it. I love that. Yeah. I

[00:10:00] Michael Pacheco: think that’s, I think that’s super important to be able to directly address the issue that any client is like having specifically, I know there’s a Mike Michalowicz has a book called fix this next. And it’s when it’s pyramid.

And if your problem is here, this is what you focus on. And it’s, the thing right below it. And that’s so important. Yeah. Not to get bogged down. In frameworks or something like that.

[00:10:25] Harlan Hammack: You want to get to all of that because everything is important, right? Even in the conferences business hierarchy of needs, sales, profit, the organization, all those things are important, but find out what is really hurting you right now.

Let’s get that fixed and then we’ll look at the rest of the stuff. So I try to get that one thing rolling to where they’re a little more comfortable with it. If it’s a quick, easy hit, I can show them, this is what I can do. Cause I’m drawing from 25 years of experience in pharmaceutical manufacturing, aircraft, all these things.

So I have different toolboxes that I can draw from. I want to show them, we can get this quick hit. And then once we get that going now, let’s look at everything else. We’ll get it working. Yeah.

[00:11:03] Michael Pacheco: Nice. What is a typical engagement with

[00:11:04] Harlan Hammack: you look like? We usually get together either weekly or bi weekly.

More often it’s one to one, me with the business owner the leader of the business. I’m working with him to try to get that or him or her to get that get them more confident in what they’re doing and help them be better leaders. I will work with the leadership team. I’m working with one guy who just purchased the company a couple of years ago.

We’re putting his leadership team in delegating things to them so that now the boss is the visionary and he’s dealing with these folks at this level rather than working with all the 25 employees or so. So give them some structure. So we’ll get together about every week or every other week.

We’ll talk about, here are the goals that you had. How did you do on these goals? What worked, what didn’t work? What could we try differently? And then what are your goals for this upcoming week? orDerly, we’ll get together and put together. Here’s our big rocks, the things we want to accomplish this quarter.

And then weekly, we’re looking at their goals and holding them accountable to achieving those goals. One client I love to brag about, I started working with him back in 2019. He was the operations manager of a commercial electrical concern. He was frustrated because the owner didn’t want to put any more money into the business, didn’t want to grow the business.

He knew that they could be so much bigger. And so I told him, you can either start your own business and direct competition with this guy, or you can buy him out. And so we ended up buying the company and now he’s the boss. We started working in 2019. They were doing about 750, 800, 000 annual revenue, small last year, we closed at 5.

2 million. We did that by focusing on his AR collections focusing on his pricing and his profit margins. He built his team, he built his customer base and we started putting processes in place. So like recipes, right? If you do this, you’re going to get X and just put the solid foundation in his business.

And so now he can scale and grow and having a lot of fun. Yeah, it’s great.

[00:12:48] Michael Pacheco: I love it. I love it. You mentioned you mentioned quarterly rocks. Do you, are you using EOS entrepreneur operating system

[00:12:54] Harlan Hammack: with your clients? We are. I’m not certified in EOS. And I don’t want anybody to think I am, but I love the books.

Gino Wickman is phenomenal with the stuff he’s come up with. And a lot of the pieces are pieces that I’ve used in my coaching. So it was easy to transition over to that. But I think EOS is such a great system because it does put all those structures in place. We have the meetings, the weekly meetings we’re going through and we identify discuss and then solve the problems that they’re having and stuff.

So you really see those meetings starting to tighten up. And yeah, they’ve come a long way since, in fact, he says if we hadn’t introduced EOS. That he wasn’t sure that we’d be where we are now. It’s a phenomenal system.

[00:13:31] Michael Pacheco: It really is. Yeah. We’ve we’ve used it at boxer for the last three years. And it’s been a game changer, especially in terms of just making sure that everyone on the team is rowing in the same direction.

And just we’re all every quarter you pick your rocks, you make sure that everything’s focused, everything’s working together. And that you’re all working towards, a greater good and everyone’s, whatever your rock is or your rock is, or your rock is, it’s all focused on, on one thing.

And then, three months later, you’re looking at it and you’re like, we’ve, this is some legitimate process progress.

[00:14:03] Harlan Hammack: Exactly. Exactly. The alignment is key. Even in consulting, that’s one of the first things we do is look at the leadership team. Are they aligned? Do they all agree on the same goal?

Are they all headed in the same direction? It’s too often the. CEO thinks I said, this is where we’re going and everybody’s following me. But then you talk to the individual VPs and they’re all pointing in different directions, which is pulling resources and time and effort. It’s you have to have that alignment.

EOS brings that in where you really talk about it. You really set out those goals and it’s helped with the employees to using that people analyzer. To make sure the employees understand these are core values and everybody’s being held accountable to, holding these core values and they do.

And it’s working. Yeah. It’s a great system. I love it.

[00:14:46] Michael Pacheco: I love it. You mentioned, so you see, you said you love Gina Wickman’s stuff. I couldn’t agree more. You also, I, you were an author as well. Do you have a book that you want to pitch?

[00:14:56] Harlan Hammack: Now’s your chance. Now’s the chance. I have two books.

The first one is okay. It was put out when I was first. Or I think before I became a coach, I’m a private pilot. So I use a lot of flight analogies when I’m talking to my clients and stuff. So the first book I have is called flight planning, a pilot’s guide to business success. Yeah. And it all about the flight plan.

Where are you now? Where do you want to be? How do you plan to get there and how are you going to measure your progress? Just like I file a flight plan. The second book is called barnstorming a pilot’s guide to growing your business. The barnstormers would. Come into town, they would do some crazy things to try to draw people to them, enhancing their skills, forming teams to do these different things, all these things that we as entrepreneurs need to do to build our business.

So that’s what I use is the foundation is all the stories about the barnstormers and some of the craziest thing they used to get up to. That’s

[00:15:47] Michael Pacheco: super cool. I did my discovery flight in January or December. And man, I didn’t think that they were going to hand over the controls on that first flight, but what a rush.

Oh man, it was in, the typical in a little Cessna. But it was fantastic. Yeah.

[00:16:04] Harlan Hammack: Yeah. When he, The pilot says you have the controls. It’s what? I’m backing away. He said no, come on, take flights that way. And yeah, I loved it.

[00:16:12] Michael Pacheco: Yeah, it was super cool. Very nice.

Very nice. Tell us about some some big wins that you’ve had as a coach.

[00:16:19] Harlan Hammack: The biggest probably is that electrical contractor I was talking about as I’d taken them from the seven 50 up to 5. 2 million. And they’re on track to hit that or more this coming year. Just doing a phenomenal job. I love working with the employees that I didn’t know that they’re there.

They need something, right? You talk to some businesses and it’s Hey, I got where I am without you. Why do I need you? I want to work with the people that are hungry. It’s like something’s not working and I’m not sure what it is. Can you help me? I was working with one lady who was a bookkeeper and she started off working from her home and she had a couple employees and things like that, but they were small and they stayed small.

And I kept asking, are you getting out and buying, getting more clients and things? She said, no, I can’t because I don’t think that they understand how to do what I do. It’s have you taught them, teach them what it is you do that frees you up to go do this stuff. And when she did, her employees were just like, Oh, thank God, you’re teaching us how to do this.

We wanted to learn how to do this for me all this time. She taught them how to do it, the forensic type accounting so they could dig in and find out, how the business worked and everything like that. Now she’s got Several more employees working for her. She’s doubled the size of her client base.

They moved into a brand new big office space and they’re just thriving. But it’s that accountability. What is it you’re going to do? And have you done it? And I’ll call up and text them every once in a while. Have you done this yet? How did that go? Just to make sure that they’re getting those things done.

But like I said, on the big consulting projects I used to be on, we never really got to the very end of the project. We would have to teach the clients how to do the things we were doing. And then we back into the shadows, let them take it from there. So we never got to see everything come to fruition here.

I’m sitting side by side with these people and I’m seeing the light bulbs come on and I’m seeing them make the decisions and I’m seeing how it’s improving their business and it’s exciting.

[00:18:03] Michael Pacheco: Yeah. That seems to be a pretty typical. Story, even criticism about consulting is that consultants will come in, charge you a ridiculous fee, give you some instructions and then as fast as they can walk out the door.

Whereas, whereas a coach will, tends to stick around and like you said, just guide you through this stuff. And it’s not so much instructional as it is guidance.

[00:18:28] Harlan Hammack: Definitely guidance. And, sitting next to them, watching them. Listening to the decisions they make and calling them off the side and say, Hey, do you think that was the best, how else could you have done that, yeah, and just there for everything, the highs and the lows and try to walk them through it. Nice.

[00:18:43] Michael Pacheco: What sort of things what sort of things did you struggle with? As a coach, when you, when maybe when you first, when you first made that switch from consulting over to coaching, were there, were there any things that you struggled with in, in that transition and

[00:18:56] Harlan Hammack: Yeah.

That was one of the hardest transitions was because a lot of the stuff we did there was training involved. So I would teach the client how to do the different things we’re doing, communication plans and all this other stuff. Coming in and being a coach, I wanted to dig in and help. It’s no.

I’m here to ask questions. I’m here to, coach you, make you a better person, not show you everything I know. So that was difficult. I would slip into more, teaching and training than just coaching. So that was tough. Understanding how social media worked, I never really had to use it before.

So except, communicating on Facebook or something like that with family and friends, but getting out there and actually putting out posts that meant something and trying to understand what the client was looking for and, feed them information that way. That’s, yeah, that was a tough transition, a long learning process.

I imagine,

[00:19:43] Michael Pacheco: A couple things there, definitely what you said about figuring out social media and what, your prospects, your ideal clients are looking for and solving their problems. I just posted last week some social media posts myself with tips and tricks on how to do that effectively.

I do think it’s so important to actually deliver value in social media and not just, value the buzzword, right? Forget the fluff, man. Nobody cares. We’ve all seen it before. Like actually solve a problem. Like actually help somebody. I think that’s so important. And there’s a lot of people out there that are not, um, I think they’re not, I don’t know if either they don’t totally, they don’t really understand.

What their ideal client is looking for, or they’re just not thinking hard enough about it and the value, value forward that they’re doing on social media is a little bit,

[00:20:39] Harlan Hammack: Just Linda, they’re not asking or they’re not listening. Yeah. Ask your clients.

I was, I just podcast earlier this morning talking about marketing and how so many people spend their time talking about me, rather than the issues and problems. Yeah. And not really listening to the customers. It’s a car, if you talk to an engineer, they say, Oh, it’s the best car ever made the technology we use.

If you talk to the safety guy, Oh, it’s the safest car on the road. You talk to the art department, Oh, the colors, the lines, you talk to the customer. And it’s they, you have great cup holders or something. Yeah. Unless you talk to The, your clients to find out exactly what it is they’re looking for.

They’re not going to buy something just because you want to sell it. They’re going to buy what they want or what they need. When you have to talk to them about that, find out what that is.

[00:21:23] Michael Pacheco: Yeah, I love that. I love that. That’s absolutely key. So yeah, that’s, that, that makes sense. What what three books do you recommend all of your clients read?

[00:21:34] Harlan Hammack: E Myth is one of the first ones. I think it’s a great book. I love Mike Michalowicz, all of his books. I had Mike on my podcast and stuff. He’s just phenomenal, but I love Fix the Snacks. Yeah, he’s hilarious. I love Fix the Snacks. I like the he’s got a new one, Different, Get Different How to Stand Out and What You Do.

So I love those books. Bob Berg, I had Bob Berg on the podcast too. He talks about the go giver, how to, especially in networking stuff, how to give, and then you will receive, make it about adding as much value as you possibly can, rather than taking as much as you can. So yeah, like those books, there’s tons of them.

I have a. In my storage unit at home, I have tons of books and on my Kindle, it’s just bursting at the seams with books. I’m a lifelong learner, so I’m picking up every new book that comes out and trying to read, to keep sharp. See what’s out there.

[00:22:24] Michael Pacheco: Yeah, I love it. I love it, man. Let’s see, is there anything else that you would like to talk about that we haven’t had an opportunity to touch upon yet?

I know you’ve got a VIP package that you wanted to chat about.

[00:22:37] Harlan Hammack: Yeah, that’s something that I’ve done a couple of times for clients and stuff. It’s a, this is a hands on it’s a three to five days. At your side, sleeves rolled up, work on your business and stuff. Instead of, Hey, here’s a six month long program or something like that.

Let’s put five days together and just get 10 hours in each day and really crank this stuff out. We’ll go through all the bits and pieces that I normally would do with a client. Talk about their core values, talk about the SWOT analysis, identify their big goal, and then lay out their plan for achieving that.

Including the first 90 days, what are the rocks that they need to. Need to take care of so that’s sitting with them and really taking the time to, to dive in with it and stuff. Instead of spreading it out, a lot of businesses are like struggling. We want to fix this right now. And that’s what this does.

It’s a VIP being you will sit down and get it taken care of. I love

[00:23:25] Michael Pacheco: that. Is that, and is that you say sitting with them, is that physical or zoom?

[00:23:29] Harlan Hammack: What does that look like? I will offer zoom, but if they say no, or want you to be here and stuff, I’ll fly in and we’ll sit side by side and do it. Yeah, absolutely.

Cool. Cause I think it’s important, if they’re really struggling that much I had clients before that were on the verge of losing their business. Yep. Just because they didn’t understand what they were doing and they’re running themselves into the ground. Let’s sit down, map out how to do this and get you on the right track.

The rest of it we can do via zoom from wherever. But let’s sit down side by side and really go through this and I’ll, we’ll sleeves up and do whatever is needed to get it done.

[00:23:59] Michael Pacheco: That’s awesome. And that. Our listeners and viewers can find more information on that at time with coach.

[00:24:04] Harlan Hammack: com.

That’s yeah, that’s my calendar link. They can schedule it’s a 20 minute discovery call. Talk to me about the, what the problem is and stuff. Let’s put a plan together. Awesome. www. timewithcoach. com.

[00:24:16] Michael Pacheco: Awesome. And yeah, for those of you listening on the go, of course, we’ll have that link on our show notes page.

Yeah, man, Harlan, where can our listeners and viewers connect with you online, on social media, that sort of thing?

[00:24:28] Harlan Hammack: Yep. I am on LinkedIn quite a bit. So just look for Harlan Hammock on LinkedIn or IB4E coaching. You can find me that way too. You can also go to my website. It’s IB4E coaching. com. So it’s the letter I, the letter B, the number four, the letter E.

Dash coaching. com.

[00:24:44] Michael Pacheco: Love it. And tell us what, tell us about IB4E coaching.

[00:24:48] Harlan Hammack: In school, you learned IB4E except after C, right? And if you kept that mnemonic in mind, when it came to spelling American words, anyways, you pretty much could 90. 95 percent of the time you got the word spelled correctly. Same thing in business.

There’s certain things you have to do. You have to do them consistently. You have to do them in the right order. And as long as you do 90, 95 percent of the time, you’ll be successful. I love it. That’s it. I before E. That’s a

[00:25:12] Michael Pacheco: great little kind of crossover there. I like that. That’s very nice.

Yeah. Awesome. Sweet. So we’ll have we’ll have those links on our show notes page, Harlan Hammock, H A R L A N. H a M a C K at I before e dash coaching. com. Harlan, man, thank you so much for making time to chat with me today. This has been

[00:25:32] Harlan Hammack: fantastic. Absolutely. No, I appreciate it. Really look forward to this conversation and stuff.

And I’m willing to check back in with you and see how things are going for you too. I see some guitars in your background. There’s,

[00:25:42] Michael Pacheco: I’ve got a few of them.

[00:25:43] Harlan Hammack: Got a few. I’ve got a five or six of them in storage right now. Yeah. So very cool. Good

[00:25:48] Michael Pacheco: stuff. Awesome. So yeah, thank you Harlan Hammock for making time.

Thank you to our listeners and viewers as always. You guys are amazing and we’ll see y’all next time.

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