Honoree Corder

Micheal Pacheco 0:00
All right. Hello, everybody. Welcome once again to another episode of the remarkable coach podcast. As always, I’m your host, Michael Pacheco. And today with me, I have honor a quarter. Andre is a publishing strategist who has written more than 50 books, we’re gonna circle back to that one. She helps aspiring authors to write, publish and monetize their books. And she’s fun. Andre, welcome to the remarkable coach.

Honoree Corder 0:29
That’s the best part. And she’s fun. Yes, I’m so delighted to be with you. Thank you for having me.

Micheal Pacheco 0:35
50 bucks, most people are lucky if they can get one book written in a lifetime. How? How did you manage 55? Zero, not one, not 15 and not 15500

Honoree Corder 0:50
I don’t leave home very often day home. Um, you know what, that’s actually not the truth. The truth is I write to pomodoros every day to so Pomodoro the Pomodoro Technique writing doing anything for 25 minutes. And so I do two Pomodoro rows in the morning, almost first thing but not first thing because it’s easier if I’m caffeinated. So, and that’s an I’ve been doing that for this is my 19th. Year. That’s amazing.

Micheal Pacheco 1:27
That’s like the what is it? The the 10 mile march? I think it’s called very familiar with the 10 mile march? No, I think this is from the book Good to Great by Jim Collins. Okay, so I should I read that book. So I should know about it? Well, I think it’s from that, but I’ve I could be wrong. I could be my books. It’s possible. I’ve been wrong. It’s happened happened once or twice. I know.

My wife has assured me of that. The idea with a 10 mile march is that so there were these two teams, and I’m gonna butcher this story. But the basic idea, I hope, if I get it right is that two teams went to Antarctica, and they wanted to get to the middle of the South Pole. And one team would march, you know, if the weather was good, they would go for 50 miles in one day. And they would go as far as they could in one day. And if the weather was bad, they would just hunker down and wait out the storm. The other team did 10 miles a day. That was their their 10 mile march. And regardless of the weather good or bad every day, they would do 10 miles every day, they would do to pomodoros. And the team That of course meant to the South Pole was the one that did 10 mile march and not the one that avoided the bad weather and then just went on to exhaustion in the good weather.

Remember that?

Honoree Corder 2:53
I think that it is very tempting for people to think I want to do the thing, whatever the thing is, in this case, write a book. And so I’m gonna wait until I can take a sabbatical, or I can have a full day to write. And that never happens. I’ve never had a full day to write ever. Like, even when I’ve had a full day to write, oh, no, something happens. And so I just have found that the 10 mile march, my version of that is writing every day, six, five or six days a week. And he consistently for a lot for a lot of years. I love it. I love it. It’s it’s simple. And it works. So normally I started out this podcast by inviting our guests to tell us a little bit more about themselves in their own words. So if you would, obviously gave me the little bit the intro and the short bio. But if you would just tell us a little bit more about yourself in your own words, and kind of why it is you do what you do.

Yep, so I currently am an author, and I write books. And I help professionals and entrepreneurs to write, publish and monetize their books, as you said, and why I do that is because I was given the advice when I was just a coach and a speaker. Right. So that was what was said to me, oh, you’re a coach and a speaker, everyone’s a coach and a speaker, you must write a book. And so I took that advice. And I did not know it would change the course of my life and that it would allow me to change the course of the lives of those who I am fortunate enough to help through the process. So I’m passionate about it because I have a particular number of books that I’ve written in a number of books that I’ve sold, so I have some street cred as it were, and I have a passion for helping people to not just publish a book because that is a that’s a big deal. However, there is a lot of advice out there and most of it is good. A lot of it is sketchy or questionable. depending on who’s delivering it and so there are a lot of people that publish books, and then they’re disappointed. They’re disappointed because their book doesn’t Sell doesn’t bring them new clients or customers, it doesn’t, it just becomes this thing that they did once there was a box of books in the garage collecting dust, and they were kind of bummed out about it. And so I used to just tell people to write and publish their books. And then I realized that I could help them to get to the next level, which was having their book work hard on their behalf, for a really long time, do some of the heavy lifting of marketing and client engagement and those sorts of things. Yeah, and I do it because it’s awesome. Books are awesome.

Micheal Pacheco 5:32
How much of that I agree completely. Yeah, I’m a very avid reader. How much of that the success of a book, how much of that is the marketing and how much of that is actually like taking the time to distill your ideas and write a good book? Because I think I’m in the coaching space, right. We at boxer, we work with coaches, and I feel like for a lot of people that I speak with writing a book is is a checkbox that they want to tick off. Because it’s a checkbox that they’re supposed to tick off. Right, right. And I think there’s probably a lot of books out there that are just these checkboxes that have been ticked off, and they’re not particularly good. And they’re not particularly well written. What’s where do you find the balance there between? I mean, for a book to be successful, how much of it is marketing versus how much of it is distilling those ideas? Well, and writing a good book?

Honoree Corder 6:29
I think it’s like asking, What makes a great peanut butter and jelly sandwich? Is it the bread? Is it the peanut butter? Or is it the jelly, but if you leave out any one of those things, it’s not a peanut butter and jelly sandwich, and it’s not going to be as delicious. So it’s really hard to say what’s the most important, I think you can’t effectively market a really bad book and expect it to do anything for you. You can’t expect to write a great book and not market it. And so which comes first the chicken or the egg? We don’t know. Sure. Right. But I do think you’re right, I think a lot of people think, Oh, I’m just gonna write they somebody said, You must write a book, and I’m going to write a book, and I’m going to put it out there. And gosh, they’re disappointed. I do think with some intention, and purpose, behind a book combined with a strong marketing plan. A book can surprise you with how awesome it can be for yourself in your business writing can help you to clarify your thoughts and your process, people reading your thoughts and your process will allow them to say I kind of like that guy. Think I want to talk to him some more. Right? I never thought that authors were people you could talk to it turns out they are, which is great. And so you want to take some time, and get really clear on what it is that you want to say. And you also want to be thinking about how you can bake in some of the marketing into the contents of your book. When it’s time for your book to get out into the world. It’s ready. It’s so I released a book called you must market your book. And the first thing I do is say, Do you have a quality book? Like let’s check the boxes? Did you write and publish your book in a weekend on Amazon and Kindle format? Only? Did you design your own cover in Word? Did you not have it edited? I mean, these are all these are all amateur mistakes that a lot of people make. And I don’t think that they’re making them because they are unintelligent, or have bad, right? They’re just told by a lot of people I’ve was in the audience at a conference where a publishing expert air quotes for those just listening was on stage and said, You can outline and write your book over the weekend and publish it and be making money by Monday. Yes, you can. Please don’t do that. Please don’t go to all the trouble of getting your college education, putting in the years of getting experience getting a coaching certification, right? Because when I was a coach, when I was first doing business and executive coaching ICF was not a thing. This was 20 something years ago. Now if you want to be taken seriously, if you want to get a government contract or buy hack, be hired by a corporation, you need to have some letters behind you coaching is completely different. And so that is a that’s a process. It’s a you got to you got to put your elbows into it. Right, you gotta gotta put your back into it. Right, you have to put in your time and your money. And so then why would you expect that something that you just do flippantly quickly, without some checks and balances would work as hard for you as your credentials and your education and your experience? It just won’t?

Micheal Pacheco 9:47
Yeah, yeah, I don’t think I mean, nobody. Nobody thinks that Amazon needs more, you know, half baked ideas that were have written in, you know, on a Saturday evening.

Honoree Corder 10:03
Right? I would love please, if someone can tell me how I can get 10 minute ABS right after I eat a box of crumble cookies, right? And how I can write and publish a book in a weekend and not spend months writing, reviewing, double checking, finding all of the things like if someone can, if someone figures out how to do that, I would love to know what it is, but I don’t think so. So it’s worth and also, by the way, you’re gonna love being an author. Right? If you’re listening and you’re like, I don’t know, I don’t think it’s worth it. I had a guy the other day is like, I just want to start a mastermind books are dead. I’m like, Oh we’re talking buddy, because I have a book, but I don’t know.

Micheal Pacheco 10:47
You actually did books are dead. Yeah. Wow. That’s a bold statement.

Honoree Corder 10:55
Yes. Well, he was he was coming to me in the context of a course I have on creating a mastermind. And so I said, you know, where are you? What are you interested in? You know, are you interested in writing a book or no books are dead? I just want to I just want to launch a mastermind. Okay, fair enough.

Micheal Pacheco 11:11
Yeah, I wonder where he I wonder where he learned about you from or, you know, maybe maybe he didn’t read a book. But maybe it was the second or third order effect from the mini books that you’ve written the authority that you’ve built over time from publishing this content?

Honoree Corder 11:26
Yes. It was a referral from a fellow coach who said, I have I know someone who has a course on that, and you would love it. Oh, that’s that’s how that happened. I don’t I’m not sure. It’s okay.

Micheal Pacheco 11:43
It’s okay. If you hate books, but they’re not dead. Right? Yes. So two pomodoros a day surely, you know, there’s there’s obviously a lot more to it than that. For someone who, who wants to write a book write somebody. I think there’s a lot of people myself, who feel like, you know, there’s a book hidden inside somewhere. And you gotta yank that out. Where, where the where does someone start?

Honoree Corder 12:14
Yeah, that’s great. Let’s do this for you right now. Okay, we’re gonna do we’re gonna we’re gonna do real time coaching and pregame pregame on your book. So the first thing you the first question you answer is what’s in it for me? Tune into w III FM, right? And say, what is it that I want from my book and I am always recommending this is not the time to be like, I want world peace. I want to save the children. It’s like no, no, give on an Aston Martin, you want to you know, you want some solar panels? It like wife, your wife wants a you know, a 15th anniversary skating rink to wear on her finger. Right? Like you got you have some some personal things that you want from it. It could be increased brand recognition, right? You want fame, fortune or freedom, right? So it’s really getting clear on what do you want the book to do for you? What is the job of the book? That’s that’s the first thing, then we can get into a little more of the given the take of it, which is, what do you want the reader to do? When they’ve read the book, so I’ll use you must write a book, my book as an example. I want everyone who reads it to feel empowered and to take action on writing a book. So question number one is What do you want the reader to do? Question number two is, what do you want the reader to not do? Okay, so I want you to gain pleasure. And avoid pain, the pain I want you to avoid is I want you to not write a crappy book that does not work hard for you, that does not fulfill your vision, and that you’re disappointed that you’re like, Yes, I went to Harvard Law. And I wrote and published my book in a weekend. So now I’m ashamed of it because it’s crappy, right? Because I didn’t do all of the things. I didn’t have it live to the quality with which my brand exists. Those sorts of things. And then we get into the third question, which goes back to the original question zero, right, that you asked yourself, what do I want from the book? And so you want to bake that in to the book? And the third question is, what do you want the right reader to do? So if you’re a coach, and you’re writing a book, and you want more people to hire you as their coach, it would make sense you would say I want the right people to like me to understand a little bit about me my process, my sense of humor, whether I have one I don’t write, and how else they could engage with me if they were interested. Now, I think a book needs to be standalone. You can read you must write a book and you can get the formula for sure writing and publishing and marketing and marketing with your book, I put that all in there. It’s what I could give people without having a conversation. But some people read that book and they go, Oh, she’s fun. She’s cool. She’s an expert. How else can I work with her? So I have shameless self promotion for 10 seconds, a workbook that goes with it. And of course that goes with it. And so for for the, the right people, they go, I want to engage more, I’m going to get the workbook I’m going to take the course, neither or both, right. And so once you answer all of those questions, then you can get into what what goes in the book. And you refer back to all of those questions. So if you want people to to come to you as a coach, well, then what are you coaching about? What is the thing people are coming to you already? And you’re asking yourself the questions they’re asking, Well, you know, how am I more time efficient? How can I make more money and less time? How can I stop being so stressed all the time? How can I grow my business or scale or whatever your coaching process is, you’re solving their problems in the pages of your book, you’re helping them to avoid pain and gain pleasure. And then that whole process, you are endearing yourself to them? And they will want to know more about you. So very simply, that’s where you start.

Micheal Pacheco 16:19
I love it. Yeah, I can it’s, it’s interesting, I would have thought, not knowing anything about writing a book, because I’ve never written one, I would have, I wouldn’t have sat down, opened up a Google document and started to make an outline of the chapters or something like that. Yes. But, but But thinking about like, what what you’re talking about really is, you know, creating more of an intentional foundation underneath that we are talking about, you know, kind of your your why a little bit what’s in it for me, why am I doing this? And, you know, thinking more about the readers the value that you’re bringing to them? What’s the purpose of the book? I think that I can see how that would help keep the train on the rails, if that’s the right.

Honoree Corder 17:11
Yes? Well, I think a lot of people come up with a book title, they have a thing that they say, or they have an idea. And they go, that’s my book title, is it? It probably is it but is it? What is it though, but also that sitting down in writing an outline is like you saying to your wife, we’re going on vacation, go pack. And she just starts throwing in like, winter coats and swimsuits and flip flops and boots. And it’s like, I don’t know where we’re going, we’re going to take everything when you don’t have intention and purpose behind it. It’s like, we’re just gonna get in the car and go somewhere. Go to the airport and buy two tickets to the next location. It’s like, well, you might be overdressed. You might be underdressed. Oops. Right? It makes for a less than pleasurable, less than effective experience for the author and the reader. And I read an awful lot of those books that are just I just wrote a book, I’m an author. And it’s like, gosh, you know, and there’s no judgment because I’m a coach, right? So we live in the world of effective and ineffective, not good, bad, right or wrong, but it’s like our says, could have been so much more effective. It could have done so much more for you, and for the reader in your brand and your business. So just back up the truck, kids take a minute, or some questions, and get some guidance on your journey, just like you are wanting your clients to do with you.

Micheal Pacheco 18:35
Yeah, I love that. I love that. I think that’s yeah, and that’s not the kind of thing. I mean, I can only speak for myself, it’s not the kind of thing that I would have thought to do again, before writing a book, I probably would have just opened up a Google Doc. And started Yeah, with the title of the book or with, you know, a bulleted point of outlines of chapters are something like that.

Honoree Corder 18:56
When you’re a smart guy, like here’s the fun thing, right is that it’s like, this is the logical thing that came to you and you think I’m a smart person, I’m in business, I can figure this out. Right? So it’s not the most effective thing it would have been effective, you probably have enough of a following and enough engagement that people would have bought the book. What I want the book to do for people is to be a best earning book, not a best selling book. All best earning books or best selling books, not all best selling books or best earning books. And I want it to work so that people buy it. And they go, I have to read it. Have to read it right now. Raise your hand if you have more than 300 books in your Kindle that are unread. And another 300 books on your bookshelf that are unread. Also, keep your hands up if you bought a book today after swearing, the truth and the whole truth and nothing but the truth is that you would not buy a book today.

Micheal Pacheco 19:55
Or myself. It could be drugs.

Honoree Corder 19:58
It could be drugs, it could be shut up. Could we should? Yes. So but but that’s the whole thing is somebody is going to see your book. And it needs to be compelling enough for them to say, I am going to forsake all the others who have come before you and have been patiently waiting. And I’m going to read this book and take action on it right now. And that is a, you know, an interesting thought to have in advance of trying to put some words on that blank page.

Micheal Pacheco 20:26
Yeah. Nice. I want to circle back to what you said about best earning versus best selling. So there’s how do you walk the line between shameless self promotion and egregious shot self promotion? I’ve read, I’ve read books that that talented people have written, you know, coaches, marketing agencies, you name it, consultants, and the book is littered with reminders, that reminders to go to their website, and, you know, book a call and, you know, by our by all this other stuff that we’re selling, where’s the

Honoree Corder 21:14
Yeah, so I think if you have to ask if you’re looking at your content, you’re going Is this too much, then you probably have too much. It’s like Coco Chanel said, get dressed and right before you walk out the door, take off one thing. Take off one accessory, not your shirt, leave your shirt on, right, but I got one accessory. Um, I, I always have in the front matter and invitation to join my email list in exchange for value. In case someone does not buy the book, but they do the look inside feature on a retail platform. Nice. Did you provide book bonuses for most of the books, if not all of the books that I write because I want the book to be high and tight, right? I want people to get what they came for. But I also want them to know there’s other stuff if they want it. And the bonuses are free. I generally create additional products to go with the book. So a companion guide planner journal, something of that nature. And of course, of course, a mini course something like that. And so those things are sprinkled throughout the book, but they are not every single page. And then you want to go you want to go to you know, you know, I’m, I’m a crazy author.com I’m a crazy author.com. Right? Like you don’t want to just beat people over the head with it. And here’s the thing. I think as a as coaches, specifically professionals, as well, but coaches could focus on attracting, not recruiting. I want to create an atmosphere of like, I want more of that. I want more of that. What else? Yeah, right. I mean, I want the response to be, I was doing something with my mastermind a couple of years ago, and I said, What do you guys think that that’s interesting, and one of the gals was like, take my money. Just like I don’t even know what it is take my money. And that’s really what you want is you want people to be like, This is so good. And this is what I get in a book. What do I get? If I go to the next level? How do I get if I go to the next level, pleasantly surprised them with your awesomeness. Don’t completely disappoint them with your overzealous because they’re not going to miss it. Like the people that are paying attention are going to be like where as a matter of fact, I just got a book. It’s all the rage. Right now. It’s by this guy, Rick Rubin, who’s a musical guy. There’s nothing about him in the books. There’s no bio, there’s no acknowledgments. There’s no author notes. There’s like nothing. I’m like, Where’s all that stuff that goes in the book that tells me more about who he is fascinating. But as someone who’s reading it, I’m just in the beginning stages of it. And I read all the reviews, I was like, I want to know more. I’m like, come on bracket me again, right? People will seek you out if you are attractive. If you have your magnetism turned on if you have value inside of your book, and your book is like drinking a tall glass of ice water on a hot, Nevada day, they’re gonna go looking for you. They’re gonna be like Google, where where can I get more? You don’t have to beat people over the head with. Well, they’re annoyed. They’re not finding the value that they could find.

Micheal Pacheco 24:35
I missed you there. Andre, can you can you repeat that last bit?

Honoree Corder 24:40
Yes. I said if people are not finding you, with all of your promotion, it’s because they’re annoyed. Right? So you want to put it enough so that they can follow the breadcrumbs. You don’t beat him over the head with a baguette.

Micheal Pacheco 24:53
I think I think the delineation between attracting and recruiting is perfect. Right? And that’s and this is the same This is this is no different than than the content that you want to put on social media. Right? You’re, you’re not trying to beat people over the head with by my crap. You’re trying to help people correct and helping them, you’re going to attract them. And in the same, you know, you had mentioned you without saying specifically, but essentially a book can help qualify future clients, right? Because people are going to get a sense of who you are, they’re going to get a sense of the way that you interact, the way that you write whether or not you have a sense of humor. Hopefully you do. And all these sorts of things, right. So again, there’s, I think there’s a lot of similarities that can be drawn to social media and the way that you present yourself on social media, the type of content that you upload, if you’re being helpful, if you’re not taking yourself too seriously. Or maybe you take yourself super seriously. And that’s the kind of client that you attract. Either way, you’re, you’re qualifying your potential future clients in advance. It’s a fantastic way to, you know, to go about things in my opinion, I love that.

Honoree Corder 26:11
Yeah, I take my work seriously, but not myself.

Micheal Pacheco 26:15
Yeah, yeah. Awesome, awesome. So, where this is gonna be a silly question, but I’m gonna ask you anyway, where do you get most of your clients? Do you get most of your clients directly from your books? Do you get them from referrals? Both

Honoree Corder 26:36
books, podcasts and referrals? Yeah, so I’m the somebody referred to me as the hitch of Do you know, the movie hitch with Will Smith, I know

Micheal Pacheco 26:47
of it, I’ve never stopped

Honoree Corder 26:48
there, he was the date doctor, we have to watch it. It’s a really fun movie. He teaches guys who are completely awkward and have no skills to get the hot woman that they are desiring. Nice. And so. So he’s the guy that they’re like, you can’t, he doesn’t have a website, he doesn’t have a business card, like you got to just be referrals. So I that’s how I get a lot of clients is they’ll say, you know, I have someone who can help you with that. And because I do have a bespoke publishing service. So I will publish someone’s book for them. For a long term engagement and large fee, but then I also have courses too. So it just depends on, you know, my students refer my courses my clients refer clients to me, I have people who refer clients to me because they work with the type of clients that I work with. And then I give away a lot of books. And then they sell books. So those are the three main things that that connect me with the people that I have the honor and pleasure of working with. And I don’t really do anything else. I do a little bit of social media. But

Micheal Pacheco 27:57
yeah. On your website, I noticed I was checking out your website earlier today. And I noticed that you have a testimonial from Hal Elrod, which is probably going to be a name familiar to many people who are listening to this. My wife and I did Miracle Morning. I don’t even know three, four years ago now. And it was very effective for our goals at the time. Is Did you help him write that book? Specifically? Are you what was your How do you How did you work with with Hal?

Honoree Corder 28:35
So how wrote the miracle morning and then I was the am the CO creator of The Miracle Morning book series. So there are 12 main books and six companion books, everything from the Miracle Morning for entrepreneurs, college students, salespeople, entrepreneurs, parents and family teachers. So they’re the main books and then the companion books, I was the CO creator for all of those books.

Micheal Pacheco 29:00
Very cool. How do you take? So this is this is this is a great one, I want to I want to go down that path a little bit. How do you take an idea like the Miracle Morning, which again, I’m I’m guessing a lot of our viewers and listeners are already going to be familiar with. If you’re not go look it up and then come back, pause this and then come back. How do you take an idea like that and split it up into these different niches right? And then turn it into a series? Yeah.

Honoree Corder 29:30
Yeah. So there are several different ways that you can do a series. The Miracle Morning is the is the series process of taking an idea and applying it to a different vertical or subject area. So you can take the core information that you have with a product or process and you can apply it so you could do the Miracle Morning for dog walkers. I mean, like you could literally say if you want to be more successful in whatever, whatever area of life that you’re in Boom, you take this, this process, and then you apply it. And then the way that we did the books was, we explained the Miracle Morning again. So someone did not have to read two books. So it was an overview of the lifesavers, right? The six practices that successful people do regular. And then sourced the best practices in a particular subject matter from a subject matter expert and got their insight. So in other words, you want to take these practices and combine them with the best practices of the person in your industry. So we created that book. So that was one way to do it. So you can do the book process for insert vertical or subject matter. Yeah, I wrote a book series called The successful single mom. And, and so that main book was to inspire single moms to feel like they were superheroes, right? Not victims. But then I took, I turned that into a series by identifying the problems or challenges that single moms had. And then I wrote a book about each of the problems. So I didn’t apply being a single mom to being a realtor, right? I applied like, gee, if you’re a single mom, you have children, and they want to eat every day. So how do you? How do you manage all the things and cook healthy, nutritious meals? That are, you know, there’s a variety? Yeah, that you find love again, how do you make money as a single mom, like, I identified the challenges that I had as a single mom and wrote individual books about them. And then there’s one more way which is going on a story arc. So I wrote a series with a fiction author named Ben Hale, and we wrote the Lego boss series. So write like a boss, publish like a boss, and market like boss. So I took the nonfiction approach, he took the fiction approach, and we took people on a journey. So if you want to write your book, effectively, fiction or nonfiction, here is the beginning of that journey, ending with publishing a little bit. So there was a little bit of crossover then it’s like, if you really want to know how to publish like a boss how to publish professionally read this book. And if you want to market like Boston, you go here. So it’s a series. And then we had each of the books in all the formats. And then all of the books together in one big book.

Micheal Pacheco 32:18
Yeah. Nice. Yeah.

Honoree Corder 32:21
Several different ways. Several different ways you can do series.

Micheal Pacheco 32:25
This is super cool. So I’m just Yeah, I’m a I’m a gigantic bookworm. And I’m, I’m processing all of this. And I’m planning my, my World Takeover with my book series.

Honoree Corder 32:40
Excellent. I like it.

Micheal Pacheco 32:44
Where does Where does someone like myself? Who has no shortage of ideas, but also new experience? Where do where do I? Where do I begin?

Honoree Corder 32:56
Go back to the questions that we talked about earlier, like, what do you want out of a book? And then answer the questions of what do you want readers to do not to and the right reader to do, and then start outlining what will probably happen. Um, you know, I’m a little clairvoyant, is you will get the fever. And you will have all the book ideas. So generally speaking, when someone goes, Oh, I can do this. This is what I want to do. Then they think, Oh, well, I want to write a book about this. And I want to write a book about this. And I want to write a book about this. I just helped Lukas Marino with his book, monetize your book with a course. And now he’s writing a little book, of course, pricing strategies. So like, once you once you pull the band aid off only in a pleasurable way, right, you become an author, then you realize, I have other knowledge that I would like to share with people. And where I’ve gotten to is I just have a production schedule, I just keep a list of books that I want to write. And I have a production schedule. And so the book that I’m writing in the morning, I have the book that I just published that I marketing, I have the book that I’m that I’m getting ready to publish, and I have the book that I’m writing, so I just have these books in the queue.

Micheal Pacheco 34:10
So you’re just gonna keep going. You’re never you’re 50 books is just your launching off point.

Honoree Corder 34:16
Yeah, every time I think that I’m done, I thought that I was done there for a couple of years. I thought I really don’t have anything to say, took a little break. Yeah. And then I realized I was just storing up. I was just storing upwards. I was writing a little bit of fiction. I was working on other people’s books. So I was using my two Pomodoro as a day to kind of just dabble and work on some things. But I’ve been back in production mode now for about a year and a half. So the books are coming in pretty pretty steadily. But I want to write fiction too. And I have a bunch of fiction series that I’ve penciled out and so that’s a different time of day. Yeah, that’s not my nonfiction time. You’ll love it.

Micheal Pacheco 34:56
Do you have to enjoy writing

Honoree Corder 35:00
Oh gosh, doesn’t it help? I mean, but here’s the thing, here’s the thing, I enjoy it a lot more that I have become skilled at it. And so I think part of enjoying it is turning off the governor and realizing that no matter how bad of a writer you are, or how good because none of us write, according to a Manual of Style, that’s what the editorial team is for. Yeah, so even if someone’s like, not really a writer, but I can write, or I don’t fancy myself a writer, but I’m just going to kind of be the cat on the typewriter and just get the words out. The editorial team is what is going to take that very bumpy ride in a Prius in the Walmart parking lot. Boom, right? Yeah. Turn it into your German vehicle on the autobahn. Because that’s what you want. You want the read to be pleasurable for the reader. Yeah, to be to be void of mistakes, errors, missing words, repetitive words, sentences that don’t make sense run on sentences, missing or wrong or incomplete punctuation. That’s the editors for I mean, like, my job is just to get the words out on paper. And then I’m like, blah, ha, here you go. Editor.

Micheal Pacheco 36:24
Matt, crap, she’s me with you. You. Two things come to mind. Number one that Hemingway write drunk, edit, sober. Write, don’t write, don’t don’t think critically about yourself and the creative output while you’re writing just just just to get the crap out. And to is do the work, Steven Pressfield. You know, just

Honoree Corder 36:48
and I’ll add to it, I have a great team have a great team, because there are people for whom words are their jam. They are like, I am an editor and I love it. So please send me your words. And I will turn them into pros. And working with an editor who understands and can keep your voice, but can take out the bumps. It’s such a pleasurable conversation because they send you back the manuscript, it looks like a crime scene, even 50 books in almost 60 books. And it’s it looks like a crime scene. It looks like my 10th grade English teacher just took their pen and was like, Oh, I’m just gonna throw up on the page. It still is a mess. Even though I run it through pro writing aid, and I run it through spellcheck. They’re still just things that don’t make sense. Sentences. I don’t complete all those things. So having that come back, and then having a conversation will should this go here? Does this make sense? What am I missing? That’s a really fun. It’s a fun process. It’s like being a kid and saying, what a pony. No, I want two ponies. One for you and one for me. And then we’re gonna go for a ride. We’re going to take snaps what are the snacks we’re going to take? We’re going to take pretzels and sandwiches and cookies. I want some Kool Aid. We’re big kids. Now we can throw a little adult beverage in there. It’s going to be great. Yeah, right.

Micheal Pacheco 38:12
It’s awful.

Honoree Corder 38:14
I think that I think that sounds awful. And also, like we would probably get some writing done. We wouldn’t be riding drunk. Yes. But you understand. What I’m saying is it’s like it’s such a fun, creative process to have creative conversations as a grown up and writing this book, it’s supposed to be fun. It’s not fun, you’re not going to do it. If you feel like you’re bad at it, you’re not going to do it. But if you know you’re not going to be great at it, and you can lean into the experts around you. Then it will be pleasurable, then it will be fun. But you

Micheal Pacheco 38:49
also have to find a rhythm and a system that works for you. So the for example, write the Hemingway quote, write drunk edit sober. That’s not going to work you’re writing at 6am I mean, it might but the rest of your day is going to be a little wonky.

Honoree Corder 39:05
Well, I don’t drink so I only have to get up at 545 to just do a you know three fingers of bourbon and then I budget by 6am. I’d be drunk my husband would be he would that he would get he’s not an early riser. I think he’d get up for that. You’d be like, Well, I gotta do this. I gotta see this in action right here. Videotaping.

Micheal Pacheco 39:25
You mentioned you mentioned have a great team around you. How how do you how do you how does someone like myself go about finding building a great team around

Honoree Corder 39:39
call you well? Yeah. So you want only professionals? Well, I learned this the hard way. I my first editor was a 10th or retired 10th grade English teacher who was not a great editor. Just all the mistakes so I look back on some of my earlier works and I’m like nothing to see here. Move along. Um, you want to hire people who put the title that your hire hiring them for on their tax return. So I would bet you have coach as your occupation on your tax return. So my editor puts editor, so she’s not like owner of a Sonic and then edits on the side. So you want professionals and this is their full time job. This is their passion. This is what they love to do. So graphic designers, editors, proofreaders, copywriters, your entire book team needs to be professionals and they work on books all the time, your book is not their only book. And they are framing your book alongside you the way you find them, as you ask someone like me, who does books for a living, writes for a living, who they use, I prefer people who were trained in traditional publishing, because they have a high standard, I like to use the standard of traditional publishing in terms of quality, and the flexibility of independent publishing for the optimization and the monetization pieces. Because you can really go all in with the content of your book, optimizing it just very quickly is creating the author reader relationship, which is the beginning of the book, the front matter and the main content. And then the back men, or matter is the maximization or or monetization piece because like we’ve we’ve, if we’ve optimized, and we’ve connected as a reader, by the time we get to the back of the book, you’re like, I want to know more, I want to sign up for the email list, I might want to buy something at some point. I, you know, I want to develop the know, like trust factor in a deeper way. You can’t really do that through traditionally publishing, because they’re really focused on getting people to go to their website to publish to present and promote their other authors. Just a little bit different have a strategy, right. So I like that makes

Micheal Pacheco 41:53
sense. I like that. That’s cool. You just launched a new course, a new mastermind, build six figure business, build a six figure mastermind, the course, is a course on masterminds that a mastermind on courses. Correct. Tell us a little bit about that.

Honoree Corder 42:11
So when I was attending the rest in peace tribe conference, Jeff Goins was hosting the kind of one of the underlying subjects of the conference was masterminds and one of my self proclaimed super fans said, if you had a mastermind, I would be in it. And I said, Well, whatever for and she said, Well, you have an empire, and I want one. And I want to learn from you. All right. So I decided to start the empire builders mastermind, and I’m in my fifth year. And I’ve learned a lot of things in my five years as the host of a mastermind. PS, I have been a part of mini mastermind free paid two days long, year long, many years long, small group COVID All the things. And a lot of people asked me, Do you love having a mastermind? Yes. Should everyone have a mastermind? Oh, yes. And so what do you do? So I created that course so that people could go to the next level, right? I think I am now a mastermind host and a mentor with the side of coaching as opposed to a coach who does a little bit of mentoring. Right? So if someone is like a seasoned coach, and they want to go to the next level, they may want to start a mastermind. It’s my favorite thing. The people in my mastermind, the people I get to mentor with, I consider my friends. It’s just a wonderful thing that I get to do I get to mentor them to develop specifically my mastermind is around creating books and then turning those books into six and seven figure income streams. But then also, one of those in one of those six or seven figure income streams could be their mastermind. So I created the course to kind of help people to like, know what, you know what to expect, how to fill the mastermind, all the technical things.

Micheal Pacheco 44:08
Yeah, go organize their their thoughts and ideas into a system.

Honoree Corder 44:14
Yes, not unlike a book, a mastermind needs to have a purpose.

Micheal Pacheco 44:19
I was gonna say, the questions that you were had mentioned before, what’s in it for me? What do you know, what do you want the reader to do? What do you not do? I can see how these questions would also apply as kind of a framework for building that that, you know, team of that group mastermind.

Honoree Corder 44:38
Yes, yes. And so I am committed to doing your through your at least your 10 Yeah. And I love it. It’s my it’s one of my favorite things. It takes up a lot of time. But it is one of the most fulfilling things that I do. I now just don’t do anything that I don’t love. write books, help people write books, run a mastermind.

Micheal Pacheco 44:59
What’s No, it’s uh, I just finished for the second. My second read. I just finished the alchemist this morning, actually. So yeah, that’s a good one. Where can people go to to learn more about you to learn more about the mastermind? What’s the best place

Honoree Corder 45:20
on array? quarter.com is the place that starts at all and I’m right on the front page, you can get a copy of you must write a book, the ebook. Read that? And then if this seems interesting, any of this seems interesting. Get on my calendar. Let’s have a conversation.

Micheal Pacheco 45:40
I love it. I love it. I have to ask your your. I get the impression that you’re in two books. What?

Honoree Corder 45:49
What? No,

Micheal Pacheco 45:51
you’re right. What three books do you most recommend your friends, clients, family, whomever. What three books do you most recommend people read?

Honoree Corder 46:04
So Psycho Cybernetics love it. The Silva mind control method and the Dynamic Laws of Prosperity. The Silva mind control method by Jose Silva.

Micheal Pacheco 46:20
Okay, I think I’ve got that set that might be in my stack that I will not read. I will bump that to the top on your recommendation.

Honoree Corder 46:29
And the Dynamic Laws of Prosperity by Catherine Ponder.

Micheal Pacheco 46:33
Have I’m not familiar with that one? Well, you got I mean,

Honoree Corder 46:38
there’s so many was like, which of your children is your favorite?

Micheal Pacheco 46:46
I’ve got one. I got one human child and two dogs. And I love I love Molly.

Honoree Corder 46:51
Yeah, it’s it’s tough, right? Because if you I think, you know, maybe we would just have dogs if I know.

Micheal Pacheco 47:02
I love it. Andre, is there anything else that you would like to chat about that we did not have an opportunity to touch upon today.

Honoree Corder 47:09
We didn’t talk about you at all. I know that wasn’t the purpose. So at some point, we’ll have to have another conversation where we talk about

Micheal Pacheco 47:16
you. If you’ve got a podcast, I would be happy to be a guest on your podcast.

Honoree Corder 47:20
You know what I do now by default? So I started the empire builders, masterclass empire, builders masterclass.com, which is a one stop shop of courses for entrepreneurs love it. And that is a podcast in the making. So when that gets kind of up and running, let’s have you hanging out over there with Lucas Marino and myself.

Micheal Pacheco 47:41
I would love that. Sounds good. We’ll

Honoree Corder 47:42
talk about anything and everything.

Micheal Pacheco 47:45
Awesome. Awesome. Andre quarter. Thank you so much. For those listening. It’s Monterrey quarter.com. That’s h o n o r e. CO rd er.com. You can find her on LinkedIn as well. Just by searching her name, and we’ll have all of these links. I’ll have links to the books that we talked about. Everything will be in the show notes. Andre, thank you so much for your time today. I appreciate it. This has been a great conversation from one bookworm to another.

Honoree Corder 48:16
Yes. Thank you so much. I so appreciate you being with you. Thank you.

Micheal Pacheco 48:20
Thank you, and thank you to our listeners and viewers as always. We’ll see you guys next time.