DEEP Branding - Mastermind
Branding and messaging for successful coaches.
Most coaches struggle to explain what differentiates them from the next guy. Every coach knows how important “mindset” education is, and while an ICF certification helps raise the bar, it’s not enough to set you apart in today’s global landscape. Time to step up your game!
Fact: Establishing a brand drives client loyalty, price premiums, and revenue growth.
Branding consists of two parts: Label and Fable. Label refers to the visual elements of your brand, while Fable refers to your story and personality as it’s perceived by clients and prospects.
At Boxer, we solve for the Fable by establishing guidelines for communicating relevant uniqueness, building trust and credibility, and earning reputation through consistent and meaningful brand messaging.
DEEP Branding is…
- Discover – Who are you? Who needs to know?
- Empathize – Why should they care?
- Express – How will they find out about you?
- Perfect – Get feedback. Iterate on the above. Practice.
DEEP Branding Case Studies
Establish Your Authority
Social Omnipresence allows you to meet your ideal prospects where they’re at by amplifying your authority across the same social media platforms where your clients are already spending their time. Boom! Your authority, amplified.
Expand Your Network
What would you do with 300 new leads connected with you on LinkedIn each month?
You’d probably build relationships with those prospects a lot faster, turn those relationships into clients, and make a lot more money!