Terry Bean

Micheal Pacheco 0:01
Hello, everybody and welcome once again to another episode of the remarkable coach podcast as always, I’m your host, Michael Pacheco. Today with me I have the wonderful, the amazing Terry Bean. If you ask 10 people, what Terry does, you will get 10 smiles and nine different answers. Terry Bean is a business growth coach, consultant and speaker. Terry, welcome to the podcast.

Terry Bean 0:25
Thanks, man. I appreciate that. That line when I first came up with it, if you ask 10 people, what does Terry beam do? You’ll get 10 smiles and nine different answers. I thought that was brilliant until I actually sat there and read it one day and I was like, Wait, that’s good for somebody that’s trying to market themselves. But it is what it is man I do. I do way too many different things. We have that conversation all the time, right? Because everybody talks about how important a niche is. Uh huh. niches fixing problems, right? My niche is giving you clarity, my niche is kicking your ass when it needs to be kicked my niche is being of service and connecting people. But you know, roll that up into one cool sentence and let me know how that goes for. I’d love to hear it.

Micheal Pacheco 1:11
Well, I am I am in marketing. And I’ve done some copywriting in my time. So I might get back to you on that.

Terry Bean 1:16
You will have time sir, you have time.

Micheal Pacheco 1:19
We’ll we’ll definitely dive into more about what you do throughout this podcast. But I like to open up by simply inviting you the guests to talk a little bit about yourself about your why why you do coaching and what got you into it?

Terry Bean 1:35
Yeah, for sure. Um, I kind of fell backwards into coaching back in the late aughts. 2007 2008, I started doing a lot of speaking specifically around the idea of business networking and social media. And if you do a good job on stage, you leave an audience wanting more, right, more access more information, more time, whatever the case may be. And coaching became a really good outlet for that more for me. So it just paired up nicely with the speaking I was doing. And I found that I had a pretty good at it, I’ve got a decent memory, I listened well, I asked good and penetrating questions. And you can see results, right? If you have clients that do what their coach to do, they thank you, they grow, everybody’s happy. And so I like that. It’s not necessarily immediate feedback, but it is feedback. And so I really, I really enjoy that process. And as I mentioned earlier, you know, it’s always like a puzzle to solve. And while my wife couldn’t get me to sit still to do an actual puzzle, because that’s not my speed. Solving things in real time, like that, are is a lot of fun. And after 25 years of business networking, you know, I’m like that old insurance guy, you know, we’ve, we’ve fixed a lot of things, because we’ve seen a lot of things or whatever the case may be, right you there’s not much different, just the application or the people

Micheal Pacheco 3:19
love the idea of of puzzle solving. In fact, I in a former life, I was a marketing consultant and would often talk about my love for, you know, quote unquote, solving puzzles. I think that’s that’s definitely like, that’s part of the part of the fun, right is is you’ve got you’ve got your you’ve got the business itself, you’ve got the products and services, you’ve got the businesses, customers, right, you’ve got the market conditions. And there’s you’ve got the people, the people, right, the humanity, right, and then there’s probably two or three other things that I’m not thinking of right off the top of my head. But, man, if if that’s not a damn tough puzzle, I don’t know what is.

Terry Bean 4:04
It is and it’s it’s fascinating, right? And it’s really fun. When you help somebody gain the level of clarity that a proper coach does when they’re smacking their face in the wall repeatedly. And you’re like, Hey, have you have you looked over here where the door is because this thing’s like wide open, you know, you could just walk it literally take two steps over here. And it’s like, just straight through. Like, oh, my God, I didn’t see it, right, because everybody’s too close to their problem, right? It’s hard to it’s hard to have that vantage point when you’re stuck and mired in the middle of it.

Micheal Pacheco 4:43
Which I and I agree with that completely. And that’s often why it’s so I use a 50 cent word here. It’s so efficacious for a company or a business to bring in a third party right because then you get this fresh set of eyes, this fresh pair of ears and I just get a fresh perspective from someone who’s No.

Terry Bean 5:05
Do you want to take a pause so people can Google efficacious or just keep going?

Micheal Pacheco 5:09
It’s I mean, this isn’t live so they can they can they can pause it on their end.

Terry Bean 5:16
Oh, people, it’s the efficacy of it all. term for effectiveness. I like it, Michael. That’s very cool,

Micheal Pacheco 5:22
man. There it is. Yeah,

Terry Bean 5:23
that’s it. That’s it. I like it. No, that’s a good word. I’m I’m gonna see if I can break that into a conversation later today. I’m gonna find my dumbest friend. Yeah, and I’m gonna I’m gonna use that just watches that explode.

Micheal Pacheco 5:34
My it might be me. I can if I can endeavor to call you my friend, though. Will you please do? Please know I’m a lead major man. I have I have a degree. I have an undergrad in Japanese Language and Literature.

Terry Bean 5:52
Wow. I must be proud. That’s

Micheal Pacheco 5:58
my words in Japanese better than I can do in English.

Terry Bean 6:03
That’s That’s fantastic. My my nephews are both half Japanese. My brother lived in Tokyo for close to two decades. So are you very cool. I’ve I’ve actually been over there. It was a it was a great trip. And

Micheal Pacheco 6:17
yeah, I went to university there was over there for three years. And it’s, it’s a cool spot for sure.

Terry Bean 6:23
Were you in Tokyo or were in Japan.

Micheal Pacheco 6:25
I’m primarily in Tokyo. And I spent the last part of my time there down in Fukuoka.

Terry Bean 6:29
Okay. He was in Kyoto for a while and Tokyo as well. So that’s interesting country. I’m like six one. And when I was there, I was about 210 pounds, maybe six, two. And I you know, people were like, are you Arnold Schwarzenegger was the early 90s. Right? Terminator. Yeah, that’s right.

Micheal Pacheco 6:50
Awesome. I love it. Alright, let’s let’s, let’s reel this back in. Who are your clients?

Terry Bean 7:02
You know, the people that like working with best I say heavy seventh gear, right? If you look at a manual transmission on a sports car, it’s oftentimes a six speed. I like the folks that have that seven speed, they move quick, they break things, they figure out how to fix things on the fly. They’re the, they’re the guys that say we’re gonna build the plane as we’re flying the plane. I like their energy. I like their thought process. And oftentimes, they’re the ones that are moving so fast that they have some really big blind spots, but they don’t know they have really big blind spots. And they appreciate somebody that’s not just gonna say yes, you’re great all the time. They appreciate somebody that’s willing to stand up for their business and stand up for, for whoever’s around their business, and look at it from a different angle or seven different angles. So those those seven, seven year entrepreneurs is what I like to refer to them as.

Micheal Pacheco 8:05
Okay, I like that. I like that. Can you? Can you codify that any more? They’re like, like, specifically, do you work with like, small businesses, like leadership at small businesses? Like that kind of thing? Or?

Terry Bean 8:18
Yeah, you know, that’s, that’s a fair distinction, Michael, thank you. I don’t I don’t do politics very well. So large corporations are typically not my speed, unless I’m coming in for a training for a couple hours and bouncing. So yeah, it’s and I’m a I’m a sucker for the small business owner, you know, 2030 people Max, most of the time, it’s somewhere in that 10 to 25 range. I might take on some of their lead sales folks and work with them to just to get them you know, to increase their their bag of tricks a little bit, right. Hey, you tried this? But what if you tried this and this and that? Oh, shoot, I’m only by doing this. There’s a different way. Yeah, there’s five other ways. Let’s talk through them and figure out what matches with you. But yeah, so small business, for sure. In leaders inside of that organization, are really a good fit for me.

Micheal Pacheco 9:18
I like it. I like it. And let’s talk a little bit about the specifics of what you do. I know, obviously, we talked at the very beginning about how many things you do or how many things you’re able to do right as a problem solver. You just you help people fix their shit. What does that look like in in real life with an in an actual engagement?

Terry Bean 9:38
So there’s a lot of times that I’ll talk to people that are trying to figure out their messaging and their communication and their go to market strategy, right? Where Hey, we have this budget, where should we spend it? How should we spend it? How do we not get screwed over by a marketing company like we did the last time we had this budget. So that ends up being a big one, how to leverage social media and communicate that value proposition I spent a lot of time there, I spent a fair amount of time talking about networking and how to build relationships and maintain the relationships. I talked about how to dive back into your current customer base, and shake that up a little bit. So you get more opportunities. You know, it’s crazy to me how much money we spend on finding new customers, when if we just did a much better job of taking care of our existing customers, a they buy more, and be they refer us to people because they liked the experience. Right? So we look at leveraging that a little bit, some referral programs, some loyalty stuff. So those are the things where, you know, again, I’m in the I’m in the business growth space. And then every now and again, I get into the recruitment side, the retention side of, you know, just how do you better deal with people, right, because a lot of times, especially owner operators, you know, they were really good at the thing their business does. And they outgrew the ability to do it themselves. So they kept throwing people at the problem. But if your culture is not square, it’s a never ending cycle of keep throwing people at the problem, because they come in, they leave, they come in, they leave. So how do we eliminate some of that churn by, you know, paying attention or employees better. So that ends up being an area.

Micheal Pacheco 11:29
So it sounds like I mean, it sounds like you kind of will come in again, I’m gonna go back to this idea of have a fresh pair of eyes, a fresh set of ears. And you’re able to help business owners or these, these leave the leadership to identify maybe areas of low hanging fruit, where they’ve got, you know, leverage where they can spend $1, in return two things like that.

Terry Bean 11:53
Absolutely. Absolutely. Because that’s, you know, and it’s to the point, you know, if, if you start paying any attention online, there’s 7000 different things you could do right now to grow your business for only 2999. You can have it, right, but you start spending in the different series of 2990 nines. And now all of a sudden, you’re like, Well, which one do I do now? Which one do I do next? Right. So kind of clarifying some of that and creating those paths forward in a myriad of different ways. And what happens in one of my one of my favorite coaching stories, I had a client that had just bought a company, this was about 2012 timeline. And when he bought the company, he bought the company his wife had worked at as the controller for like, a decade. And it was, you know, we’re just after the real estate crash, and the business had had a massive downturn, right? You know, $15 million, at one end, down to a million at the bottom right? It was crashing hard. And but the owner made him promise he wouldn’t fire anybody. He wouldn’t let the staff go, which isn’t uncommon. And the new owner, who was my client, couldn’t stand some of the people on the team, right? He’s like, these people are stealing a check. They don’t do anything. Every two weeks, I get heartburn pain them, I need them to just go away. So we sat down, and through some conversation and getting clarity around that. I said, here’s what we’re gonna do. This is what this is going to look like. Go implement this. And let me know how it goes. A week later, he called and said, I can’t believe it. The first person the one that I despise the most and pay the most just resigned. I said, of course they did. Now watch what happens next week. And sure enough, next week number two came in and resigned. The third week number three came in and resign. Number four came in on the fourth week. All four of them were gone just by making a couple real simple changes. And you know, in full transparency, the changes was I told him to flatten out his organization. You don’t need a bunch of managers when you only have 12 people, right? Make it a flat line organization they all report to you strip their titles, you don’t have to mess with their pay, don’t touch their pay. But they had such a sense of pride in their position that they weren’t doing the work because they were managers. Well, not anymore. No. So yeah. And they they took off right? And that’s it was a weird thing. And he’s like, I don’t understand why you don’t do that for everybody. Like as I don’t know that everybody else would have the same level of belief you did. You’re a seven year kind of guy.

Micheal Pacheco 14:55
I like it. Cool. So I mean, that’s a that’s a great example, Can you can you walk us through maybe another example of what it looks like to when you go into a business and help them identify what’s next. Right? Because that’s, that’s, that’s where you see like, they can spend 2999, right and get the big deal on 7000 things you can do to improve your business today. How do you identify what’s next?

Terry Bean 15:26
So it’s, the trends are everywhere, right. And we have the ability to kind of pay attention to what works and what doesn’t work if we sit back and observe. So a good example is video, right? I have an insurance client that needed to do more video be more easily found on YouTube, it helps their search engine optimization, and it was doing some other things. And lo and behold, if you watch some of their old videos, you can watch the eyes of the people as they’re reading the script, I think their heads were moving. And they were mouthing the words ahead of time. And it was, it was bad. So what we ended up doing was creating an idea of a show, right? We’re gonna we’re gonna sit two people, and we’re going to talk about insurance. And you know, what’s kind of boring? Is insurance. Figure out a way to make that engaging and interesting and fun. In the Find somebody that normally you wouldn’t think would want to be on camera, and to sit, arm the arm with them, and create content, and have them say it’s their favorite part of the week. There’s something really, really valuable about that. But again, if if I don’t show up, right, if I don’t go in and sit down and have somebody hit the record button and sit on the other side of that camera, there’s zero video content gonna be done. Right, I took we had a we had a young female sales rep. Who would it she would if she would post on LinkedIn, like some people post on LinkedIn, she’d only write and she don’t she just she just what, and, you know, getting her to get past some of that and own that was difficult and challenging. And she’s still inconsistent as all get out, but I’m not in there as much kicking her butt as I used to be. And it’s one of those things though, you’ve got to you’ve got to meet people where they are and then explain the gap between where they are and where they want to be, and then show them that shortest path to get there. And then you’ve got to encourage them and cheerlead them and again, occasionally kick them in the bud, you

Micheal Pacheco 17:46
know, nice. Awesome. You had you mentioned earlier, I want to circle back, you mentioned that one of the things that you’ll you would do is to help a business. Not get screwed over by a marketing company, again, and I think if I recall correctly, you have emphasis on the word again, I am the managing partner at boxer meeting growth marketing, we’re marketing agency for coaches. So I am very curious about about this. Do you find that? Are there a lot of businesses out there that have been burned by marketing agencies doing sketchy crap or just ripping people off? Taking money not doing good work? Or like, what is that? What’s the story there? I’m curious about that.

Terry Bean 18:34
I will tell you that it’s all of the above. So right before we hopped on this, I just finished up a zoom with a marketing buddy of mine out of Columbus, Ohio, and a telecommunications client I have here in the Detroit area. And during that conversation, the telecom guy said, you know, I’ve been I’ve been taken by the last two web companies that I’ve worked with. The first one charged me about $13,000 never finished the site. And it was horrible. The second one charged him $7,500 But they had kind of a partnership relationship. He never said he was going to charge him a dime, and then sent this guy a bill. And this is it. So you know, for those of you that know, WordPress, a pretty simple content management system. It’s if you’ve got half a brain, you configure WordPress out yourself. And even just going in and looking at they had Yoast SEO set up and red frowny faces on every single page. Didn’t do the slugs didn’t do the Meta Tags didn’t do any of the things to actually make the site findable and in the telecom guy doesn’t know that. He knows that this guy took his money Instead, he did a great job and looked at the site and said, It’s okay. And in the reality is, you, if you talk to the telecom guy for five minutes, and looked at the website for five minutes, you’d see such a huge disconnect. Because, you know, it’s like when we were in seventh grade, and you thought that your paper was gonna get graded on a on a scale and not like a A through E scale, but like one that was weighted. So they like, hey, if we put more content out there, this is better. And the content was like, super cerebral. And the dude that owns a company is like a good old boy. And I mean, it just, it’s so far

Micheal Pacheco 20:42
off mismatch brand.

Terry Bean 20:46
Yeah, man, and anybody would find that out in three seconds. Yeah, you can’t you can’t do that. Right. The how you represent online has to be really damn close to how you behave in the real world. Right? That’s, that’s authentic alignment. Right. And that’s, that’s what we try and find is as a marketer, as a coach, as a branding person, you know, as a human being.

Micheal Pacheco 21:12
Yeah. Yeah. I hate I hate to hear that. You know, as as, obviously, as someone who owns a marketing agency. You know, there’s definitely people out there given people in my line of work and bad name. And that’s too bad man. Yeah, we should, we should, I’m going to talk to you after the podcast a little bit, because we do we do SEO, and we do good work. So well, we’ll chat about that later. But let’s get back to you. What does? What does a typical engagement with you look like with your clients? Do you do like, month to month? Do you do like three month packages, something like that? Or,

Terry Bean 21:47
you know, it’s interesting, I just sent a newsletter out this morning, that was called what’s what’s an hour of your time work? Right. And so I’ve worked with clients, you know, I’ve made anywhere from $60 an hour to $2,500 an hour, depending on what I was doing and who I was helping, and how much I liked them. Not that I liked the people there $2,500 Last, they may have been my favorite just saying. But it was, you know, for me, it’s like, I can get in, I can listen to what you got going on. And I can see what’s wrong right now. And I can fix it. And then we could go build another project. So I’ve got some short term stuff. And I’ve got, you know, my insurance client, we celebrated three years together last month. So not that that’s a super long time. But to be doing insurance space, it’s a minute, you know, so it’s a, it depends on who they are, what the needs are. And really what we’re trying to create together. Yeah, but I don’t have any defined packages. Like and that was, that was part of the newsletter, why I brought it up, you know, I’ve never put pricing on my website, because I haven’t sat down and said, This is what an hour of my time’s worth, this is the value we’re going to create. Because the value I create differs based on the conditions and needs of the client. So that ends up being a little more custom than it probably could be.

Micheal Pacheco 23:26
I was just gonna say it sounds like most of what you do is going to be this kind of custom tailored package to suit whoever it is that you’re you’re speaking with, or we’re, you know, working with.

Terry Bean 23:38
Yeah, and I, you know, you’re an expert in this. And maybe that’s, maybe that’s a bad idea. Maybe it’s the best idea ever, you know, it’s but it’s the only one that I know, at this point.

Micheal Pacheco 23:49
Well, if, if it’s working for you, then it’s the best idea. Right? I mean, if it’s working for you, then it’s working for you. And to that end, can we can we talk a little bit about how do you how do you market yourself because that can be difficult when you do a dozen different things. And and you’re trying to communicate that value to your, your prospects to your potential clients, right? And if if a potential client if a prospect is maybe you know, looking at your website or looking at your marketing assets, whatever those may be, and they see you know, A through F and you do all these things, it may not resonate with them strongly if they’re looking for one specific answer. So how do you how do you market yourself how do you get your new clients

Terry Bean 24:39
in effectively sometimes depending on the day, right so let’s start there. And I’ll in all sincerity, I got lucky is not the right word, right because it was intentional, but about 16 years ago, I made the conscious decision to build a large network in the Detroit area and In, you know, one of the lessons I have always taught is build your network before you need your network. So I built one of the first online real world hybrid local networking groups in the world. Again back in Oh 506. And so as a result, I’ve got a fair amount and notoriety. I, you know, whether that’s good or bad is indifferent, but I’ve gotten a lot of it. So I get a fair amount of referrals. I get a lot of people knocking on my door. I leveraged LinkedIn fairly well, I could always do better. But it’s it’s easy enough for me to go in and start conversations with business owners, because if they haven’t heard of me, they’ve heard of something I’ve done. Can you hear that? Is it annoying to YouTubers? Just me.

Micheal Pacheco 25:52
You know what, man my the name of my agency is boxer and that’s the dog. And not not pugilist. So I don’t mind but dogs barking in the background. I think we’re good. I’m gonna allow it.

Terry Bean 26:06
You know, I don’t have that cans on so it wasn’t sure how it was as loud to you as it was to me, but it’s not that bad. Yeah, he’s a good boy letting everybody know that he’s here.

Micheal Pacheco 26:18
Loud and clear. Yeah,

Terry Bean 26:19
perfect. Perfect. So sorry for that. I you know, normally I always joke, no one ever hangs up on themselves. But evidently, I’ll interrupt. I’ll interrupt my own my own diatribe here. So it’s, it’s a lot of it’s a lot of referral. It’s a lot of social media, especially LinkedIn, a little bit through Facebook, I have not cracked the Instagram code. Probably because AI looked like this. And be I don’t take very appealing photos on regardless of what side of the camera man. So I mean, it’s one of those things. So Instagram hasn’t been a fit for me. But LinkedIn certainly has, and then just kind of doing some of the work I’ve done around the community for years.

Micheal Pacheco 27:04
Yeah, it sounds like you’re eating your own dog food, so to speak, in the sense that you’re, you know, your strengths. And you’re gonna take that, that shortcut to what’s working for you, which is which is LinkedIn. Right? So absolutely. Nice. Absolutely. Nice. Go ahead. Go ahead. Just

Terry Bean 27:25
gonna sit I had somebody hit me up today, if I wanted to use their automated LinkedIn service, and I’m like it because he asked me straight away. How is, you know, how often do you use LinkedIn? Do you need any help? I’m like, Well, I’ve been training people how to use it. And so five, so I probably know a thing or two. Right? It was it was my LinkedIn experience that got me to start Motor City Connect. It was it was seeing the power of networking online that made me think, hey, wait a second, why don’t I do this? hyperlocal? Because that actually makes sense. And turns out it made sense.

Micheal Pacheco 28:06
Nice. Nice. Speaking of things that make sense here, would you would you talk a little bit about some big wins that you’ve had in your in your coaching career?

Terry Bean 28:15
Well, I’ll explain one of them. Right. And that was, that was a pretty decent win for that client. And, you know, in my little little feather in my cap, another one, the insurance company, since he won’t see this, I’ll share it. The insurance company I worked with for a while and still do. You know, when we got together, he had a goal of selling the agency. Right? That was the opportunity. And we managed to figure out how to get through that two years ahead of schedule, right. So I don’t I’m not taking much credit for that. But good timing, good moves, and doing the right things along the way. Certainly made it a lot more appealing. And I you know, just the timing of it. I think he made about 40% more than he was expecting to up the deal, which is a pretty big win. I’ve helped people get on TEDx stages and present their story. One of the things I do here in Detroit is I’m an executive producer for TEDx Detroit. So we’ve been doing that since oh nine. And so I’ve coached some people on how to get on our stage. And I don’t I’m not on the selection committee, but I know them. But I’ve also coached people on how to get on other TEDx stages. So those are those are always good stories and good good fits and feel really good. Let’s see what else comes to mind. You know, I just I like watching people succeed. Actually. I got a I got a text from the telecom client yesterday morning. That said And I love what you’re doing. People are people were finally being noticed was his exact words. And I’m like, good man, you guys are worth noticing. This is my job. Let’s go. So that part that part’s cool. You know, a lot of times listening to people tell stories about jobs they found or clients they made from, from a little bit of coaching, a little bit of training. Those are, those are normally the ones that sit with me the most, because again, I’m a I’m an impact guy, right, I want to, I like to see the result of what happened.

Micheal Pacheco 30:37
I like it, I like it. Let’s flip that on its head now and talk about some failures where where name a time or two where you’ve messed something up and learn something valuable.

Terry Bean 30:50
I was doing some work with an automobile dealership a couple, eight years ago, and I didn’t really fully understand my role in the dealership. And technically, I wasn’t even working with the dealership, my partner mine, it was a software developer. And we were supposed to be developing a new platform for the dealership. And I ended up spending a lot of time there, but not adding a lot of value. And my partner and I had had a conversation on a couple of occasions that you Hey, you got it, you got to figure out what to do. There are certain ask questions about why are they paying us so much, and you show up and cheer up the team? But you’re not really doing anything? Well, I’m here to market the software, well, the software doesn’t exist. So what are you going to do between now and when there’s an actual product to market? And, and I didn’t heed those warnings. And I remember I got back from my honeymoon. And the dealer principal called me in and basically just said, I gotta let you go. Right. And so it was a weird experience. Because, you know, he really didn’t have the ability to fire me because I, you know, I didn’t technically work for him. And I brought everything together in the first place. But it was, it was a lesson in, you know, always over deliver and under promise, as opposed to not do anything, right. It’s not like I didn’t do anything. But you know, making several $1,000 a month. If that doesn’t translate into moving some hoods off a lot, then the value proposition is off. And the value proposition was off. Like I wasn’t even mad. I was like, Yeah, you know what? That seems smart. You’re in? You’re right, I would if I were coaching you, I would tell you to get rid of that guy, even though that guy is me. Right? And that that was a tough, it was a tough reality. And part of it. If I’m being totally honest, Michael, I have a tendency. And it’s a weird thing. So I’m a relatively humble individual. But I have a tendency to get by and lean on my wit’s right. I said, I said to you, before you hit record, don’t bother telling me what’s going to happen. I like to be in the space where I’m reacting and doing that. So I think I’m fairly witty and fairly charming. And I tend to think that I can get by on those things. You know, again, we’ve covered my look. So we know it’s not that, but I tend to think I can get by on that charm in that willingness, maybe more so than I should. I’m a little too clever sometimes for my own good. And I rely I rely on that more than I should. Well,

Micheal Pacheco 33:55
I gotta tell you, man, I think I think wit and charm can potentially go a long way on Instagram, just saying.

Terry Bean 34:04
Keep that I’m gonna keep that in mind, man.

Micheal Pacheco 34:07
reconsider that.

Terry Bean 34:09
Keep that in mind. Um, uh, you know what Dammit, I’m gonna post some right after this about that very common. So

Micheal Pacheco 34:17
do it a lot. I want to be respectful of your time. Is there anything else that you would like to chat about that we haven’t touched on? Thus far?

Terry Bean 34:28
Really, I think we covered a lot of ground. And I think we’ve covered a lot of ground. I want to, I’d love to chat with you a little bit about marketing and lead gen and what you’re doing there personally, because I was having a conversation earlier today about the idea of, you know, why don’t you just hire somebody to fill your calendar and then you talk to the people instead of being the guy that’s trying to find the people talk to the people sell the people and like, you know, that might be that might be a thing. So I’m curious a little bit about that. And then you know if it’s okay, I’d like to tell people where they can find me if you’re cool with that,

Micheal Pacheco 35:06
of course, of course. Do you want to talk about the marketing stuff on air off air? I’m happy either way.

Terry Bean 35:11
Oh, you know what? Let’s talk about it on air. Maybe the lads value to people listening?

Micheal Pacheco 35:16
Yeah, yeah. Do you have the specific questions?

Terry Bean 35:19
Yeah. So what? You know, I don’t think I get enough views to my website. Let me rephrase. I do not get enough views to my website. Yeah, right. No, it’s the Yeah, it’s not I don’t think is like, I had a coach one time, the the, we were talking, and all sudden, she started making hash marks on a whiteboard. And when we got done talking for the hour, she said, you know that you said the word try or a variation of the word try 11 times the last 47 minutes. I know, because I’ve been counting them, you can see them and I was like, Damn, man, no, no, Yoda would be pissed.

Micheal Pacheco 36:00
I’m sure. Yoda would be so pissed. Not cool.

Terry Bean 36:05
Man. And so I, you know, I try and be mindful of the language, which gets it’ll be a little annoying for people when you try and be mindful for their language too. But sometimes, you gotta you got to hold a mirror. Right? That’s what good coaching is. It’s I’m holding the mirror up so you can see who you are and who you’re being. But it’s so there’s, there’s definitely a visibility problem with my website, meaning it’s not being viewed enough. And then there’s clearly a conversion problem with my website, because the the actions taken once the one even if someone’s there are non existent. Now I know that I don’t have I don’t have MailChimp integrated into it properly. So even if you wanted to fill out the form to sign up for my newsletter, you can’t. That’s a whole different kettle of fish. That’s what’s that?

Micheal Pacheco 37:08
I said, that’s, that’s no bueno. Because if you’re if you’ve got a mailing list form on your website, man, you want people you want people on that, because that’s, that’s how you can get right, your message directly in front of somebody.

Terry Bean 37:21
That’s right. And I and I spent some time googling it to fix it. And then, you know, life got in the way, and I haven’t thought about it in three months, right? Because no one’s asked me about it.

Micheal Pacheco 37:33
We gotta fix it.

Terry Bean 37:34
And then the other thing that the thing that really matters is, you know, I’m seeing people that are, like I said, like doing appointment setting some way some shape somehow. What boxer do specifically and how do you serve coaches and trainers and folks like that? So?

Micheal Pacheco 37:55
It’s a great question. It’s kind of it’s a broad question. I’m gonna, I’m going to answer that in respect to your situation. Okay. For you what I think we can we could do we have a service called holistic website health, which is our answer to SEO. Okay. So there’s, there’s there’s five primary parts to SEO, there’s going to be the backlink building, there is going to be PageSpeed there’s gonna be mobile optimization, there’s going to be content. And there’s going to be the technical part of the SEO. We deal with the technical, the mobile optimization, the Page Speed, so we make sure your website is going fast, and we help you delivers good content on the site. We don’t do anything with backlinks at all 99% of agencies out there that promise to do backlinks are outsourcing that to an in house in India. And they’re getting temporary backlinks off of cheap websites. And Google is too smart for that it is a very short term solution to what should be a long term strategy. SEO is a long term strategy. Your investment in SEO should continue to pay off for months and ideally years down the road if you’re doing if you’re doing it well. And that is going to help you be found better in organic search results. Part of that, too, is helping to adjust your we call it information information architecture. So we want to make your website we want to reduce the friction for your prospects to find the information that they’re looking for. Right so some people if you go to a website and they’ll have 12 things in the main menu, you don’t want that you want like four things in the main menu, maybe five. simplify things a little bit, make things easier to find, right? And then do all of those things that I talked about the technical SEO, make sure the website loads fast and make damn sure that it works well on mobile because over 50% of traffic Back in 2022, is mobile traffic, and then make sure the technical stuff is working well. And that’s what you were talking about earlier where the other marketing company didn’t do it. Right, right, the meta tags and meta descriptions, all that kind of stuff. The other thing that I think we could do that potentially help you would be, we have a service called Social omnipresence. That is where we take some content of yours, we split that up into small video snippets, we make audio grams, we make social media cards, and we schedule out that posting for you. And that we can put that up on Instagram, on tick tock, you’d be surprised how many people are taking in, you know, coaching content on tick tock, or maybe you wouldn’t, but there’s a lot of people, there’s a lot of really great coaching content on tick tock, but that on LinkedIn. And every post has a call to action, right. And that call to action for you, I think would be a good one would be to get them back to your website. Click here for more, check out the website for more information, right, we get some content on the website. In terms of conversion on the website, we would look at things like your your contact page, right? Maybe, maybe the call to action for your website is not to contact you, maybe it’s to schedule a call. Right? So maybe we change that up a little bit. And then again, just in terms of the information architecture, we make it as easy as possible for someone to see and click that link. Right we make it that’s that’s the big bowl, the call to action is schedule, schedule a discovery call schedule a chemistry call, whatever it is you want to call it. And that’s so that’s that the answer to that then right is traffic to the websites, we’re bringing people to the website, and then getting them to convert to whatever, whatever action you want them to take, making it easier for them, making it more persuasive for them to take that action. That track.

Terry Bean 41:55
Yep, absolutely. And that’s, and I think you’re I think you’re probably right, and it’s the same. You know, it’s the same thing I was talking about earlier, when you’re when you’re this close to it, ya know, it’s like, I don’t even see what’s wrong. Otherwise, other than I don’t tell enough people to go to my site on a consistent regular basis. You know, I’m putting some,

Micheal Pacheco 42:18
you said you’re doing work on LinkedIn. Oh, yeah. Tell people to go to your website on LinkedIn. Yeah. Or, or have or tell them to message you directly on LinkedIn. Right? Maybe Maybe that’s on LinkedIn, maybe that’s your call to action is shoot me a message directly? Let’s talk about this. You know,

Terry Bean 42:34
that’s the that’s the key. Right? And so it’s, I’m, I’m a big fan of story selling as a strategy for other people. Yeah. But if I look at, if I go through my last 50 posts on LinkedIn, you know, maybe maybe three of them, if I was real brash, might be considered story selling for me. Yeah, I’m an excellent promoter, but you start talking about promoting myself, as I mentioned, and I don’t even know whether it’s humility or false humility at this point. I haven’t really argue with myself on that often. But it just doesn’t feel right to be like, come on, you gotta go. And you know, even my name was tried being on the company. It’s like kind of weird.

Micheal Pacheco 43:20
The other thing you might want to look at, in your, on your website, and in your social media posts, how many times are you using the word I versus the word you write, because you’re speaking to your prospects, you’re speaking to your ideal clients, your ideal prospects, and the story should be about them. You’re just the guide, right? You’re You’re Obi Wan, you’re Yoda. You’re not Luke, in this story. So the subject on your website, on all of your social media posts should be you. And you being them, right, you being your clients, not Uteri. So so check yourself in when you’re typing stuff out. How many times are you using the word AI versus the word view?

Terry Bean 44:05
I love that. I’m making a note on that as we speak.

Micheal Pacheco 44:08
It’s a super easy one. Because it’s such a simple framework. It’s so simple. It’s dead simple. And you can catch yourself as you’re as you’re typing things out, like oh, crap, I’m talking about myself again.

Terry Bean 44:22
Huh? Right. No, that’s a that’s a real a real good one. You know, and it’s funny, I don’t know about how other people came in to coach and you’ve probably heard a boatload of stories on that. I wanted to be a teacher, right? That was if teachers in this country made anything that looked like actual money, I would have never gotten into business, I would have been an educator, right? Because that’s in my heart. That’s what I’m here to do. So that you’re you versus I just wrote you greater than I write that probably. That’s a good lesson and I have a sneaking suspicion. I’m exceedingly guilty of that. So I’m gonna go by I can look,

Micheal Pacheco 45:00
I like that. In fact, I’m gonna, I’m gonna I’m gonna, I’m gonna steal that and call it a collaboration, you you is greater than a super simple formula. I love it. It’s great. Yeah,

Terry Bean 45:09
it’s so straightforward, man. I don’t like okay. I don’t have a lot of room on my note page.

Micheal Pacheco 45:17
That’s awesome. Sweet Terry. Anything else

Terry Bean 45:20
that Nah, man, when, when you get a chance, take a look at my site. If you’re if you’re, you know, bored. And for anybody listening, if you’re looking for some opportunity or want to connect, try being try B E A n.com is my website. And then you can find me on LinkedIn at Terry beam. Right linkedin.com/in Terry beam. I’m also try being on Facebook and Instagram, if you’re really looking to go down that rabbit hole.

Micheal Pacheco 45:50
There it is. I love it. Terry, this has been great. I will definitely you know what I’ll do is I’ll just do an audit on your website. And I’ll send that to you down the road. And I’m going to extend this to our viewers, our listeners and our viewers on YouTube. Guys, if you want a free audit, just shoot me an email. It’s Michael at boxer that agency. I’d be happy to do an audit of your website and give you some ideas of areas for improvement. Terry, thank you so much for joining and taking the time to be here on the podcast. This has been a great pleasure. I had fun.

Terry Bean 46:22
It was my pleasure, man. Thank you. This was a good time for me as well. Thank you look forward to seeing you when I do Michael.

Micheal Pacheco 46:28
Appreciate it, brother and thank you to our viewers and listeners. We’ll see you guys next time. Cheers. Well