[00:00:00] Michael Pacheco: I’m okay with that. If you are,
[00:00:02] Graham Snowfield: I’m definitely
[00:00:03] Michael Pacheco: okay with that. It’ll make for, it’ll make for good podcasting. All right, here we go. Hello everybody. Welcome once again to another episode of the remarkable coach podcast. As ever, I am your host, Michael Pacheco. And today with me, I am joined. By Graham Snowfield, a field of snow as they say Graham’s purpose is to be a constant and expanding example of what is achievable.
Graham. I like that bio short and sweet. Welcome to the remarkable coach.
[00:00:32] Graham Snowfield: Thank you very much. No I’m very excited to be
[00:00:34] Michael Pacheco: here. Nice. Awesome, man. As always with this podcast to, to kick things off, I’d like to invite our guest to just tell us a little bit more about yourself in your own words.
[00:00:44] Graham Snowfield: Awesome. Thanks, Michael. As you said, my, what I discovered as my purpose is to be this constant expanding example of what is achievable and. The longer form of that is and how that is manifested is, we were trying a little bit before you hit record and you can find me scaling mountaintops in the Pacific Northwest, you can find me galloping on horseback with my wife and the Okavango Delta and Botswana.
I’ve done a exploration of the world’s largest cave. In Vietnam, I’ve done lots of stuff in Europe. I’ve done, my wife had a equestrian event in Southern Washington a couple of years ago. So I packed the paddle board and hiked up Mount St. Helen through it in the water. So a lot of my life is outdoors.
And it’s interesting as I looked around for a word that I could live into. There’s a Swedish word pronounced Leafs Nutari, which just means. One who loves life deeply and lives it to the extreme. Okay. I like it. And so that’s the pursuit that I have on a daily basis. And as a coach, I see it as a culmination and an ongoing practice of that lifestyle that I’m leading.
And it’s interesting because when people hear the outdoorsy or the athletic side of me, they’re like, Oh, you coach. Athletes to perform in their events. And I have coached some athletes, but usually it’s transition from their athletic career into what happens next. And so it’s very much focused on helping other people achieve more, figuring out what they want to do, realizing that they’re capable of more and how to do that with less friction and more happiness.
Yeah,
[00:02:37] Michael Pacheco: I like it. I love it. Awesome. Sweet man. Who who are your, so you mentioned you work with some athletes usually in a transition out of athletic athletics as a profession. Who else are your clients? Who else do you work with?
[00:02:52] Graham Snowfield: Great question. And it’s, I’ve worked with, I currently work with a, an intact sales team.
And a financial services in the financial service industry and like an insurance brokerage I’ve got one on one clients that might range from A 21. I think he’s how old he’s now 22 Year old videographer. I’ve been working with him for four years rather than go to university I got engaged as a coach nice and we’ve grown his revenue from about 40k a year to 115 and that time span which is Awesome.
That’s great. It’s interesting too, because I work with a lot of Gen Z and Millennials because I am just young enough to be a Millennial, but I am old enough to see the difference, right? I’m like, go ahead. I’m an 81. So I’m like I’m the, cabbage Patch Nintendo year.
[00:03:50] Michael Pacheco: I’m 1980, so I’m one year ahead of you.
And it’s yeah, like Elder millennial or young? Young, gen Z. Gen X, I’m not really sure. Mostly Gen X probably I identify with, but yeah. Right there. And
[00:04:03] Graham Snowfield: then I would say work with I do work with a lot of professionals. I work with people that are. Because of the work that I do, they are aspiring leaders and don’t, aren’t necessarily looking for the title to be the leader.
That makes sense. And, it’s interesting too, because I also find that I work with, I actually work with a lot of women as well. They’re, I have a, admittedly, I have a feminine side to me, but I’m not afraid to acknowledge. Weird.
[00:04:32] Michael Pacheco: So what is, let’s talk with more about that. What does that mean? So aspiring leaders that don’t necessarily want that as a title.
[00:04:39] Graham Snowfield: They don’t necessarily have it. I think one of the things, so I think there it’s a great question and the clarity around it is, and the clarification around it is important. I subscribe to the belief that if you do not have the leader. That you need or require or desire it is therefore incumbent upon you to become that leader And I think there’s if we Look to even the concept of a leader how we use the term We seem to currently in our society, especially north america and a bit in europe We tend to interchangeably use the term leader and manager Which it’s not how I would use it.
I think there is a difference and I appreciate the agreement. And so I think there’s people that are just there. The aspiring leader is people that they want to do more for other people. They want to be in and of service. They understand that leadership is actually a lifestyle that yes, it is executed in a professional setting, very much how we were talking before we hit record, it’s in a personal setting.
It can be in a extracurricular. setting. It can just be how you’re showing up, interacting with people. And I believe that leadership has evolved significantly even over the past two or three generations and what we need for leaders from leaders going forward. I think we’ve also been really great at passing down things like power and authority and wealth, but that not necessarily Leadership.
And I think part of that is we haven’t been using the word that long. Are we’ve been evolving as humans and as a society, very quickly over the past 150 years. And so there’s, yeah, the pace of that. And so when we’re looking at these aspiring leaders, it’s also, I look at people too, that have, you’ve got their business card and I call it alphabet soup.
They have a bunch of different designations after their name. And they’ve earned it. And those things are wonderful, but the title on a business card or your title in a professional role or on a sports team doesn’t accurately capture your ability to lead. Whether you are an excellent leader or. The other end of the spectrum.
And so that’s where I think it’s those people that they show up and they’re interested in leading, that they are engaged in a practice of inspiring others to dream more, learn more, do more and become more
[00:07:17] Michael Pacheco: cool. So I’m curious. So I want to say, I want to say a couple of things. So I would say like leadership doesn’t exist in a vacuum, right?
It exists within. The space of everything else. For a business card, for example, with the alphabet soup at the end. I would say that some people use those designations as. Excuse me, I got something in my throat. Perhaps you might call it like social proof. Like I have, I’ve gone through this training.
I can be trusted to professionally deal with X, Y, and Z based on all of this additional training that I’ve gone through, this con ed continuing education that I’ve done or initial education that I’ve done, would you, certainly you have, you, you would. See value outside of leadership in having those things
[00:08:04] Graham Snowfield: on it.
Oh, definitely. Yeah. And it’s I am the product of some of the best education you can get and academic education that you can get in North America. I’ve been fortunate to work with and be connected with great leaders. I think there are, I don’t want to. It’s certainly not intended to diminish the designations that people have achieved.
My point is that you could have administrative coordinator on your business card and be an amazing and have the capacity capability to consistently demonstrate excellent leadership. You could be the CEO of a multinational organization, and you may also have the ability to be an executive director.
Excellent. leader and be constantly evolving those skills at the same time that could be your designation and You are not currently up to speed with how your people need to be
[00:09:02] Michael Pacheco: led today. You might be a fantastic, you might be fantastic at managing things in, within the C suite and managing, the direction of the company.
And you might be a god awful leader.
[00:09:14] Graham Snowfield: Yes. Yeah, exactly. Yes. It’s a, it is a possibility. Yes.
[00:09:18] Michael Pacheco: Yeah. Okay. That tracks. That makes sense. Cool. So how do you. How do you get your clients these days? How do you market
[00:09:26] Graham Snowfield: yourself? Great question. And I need to give a little bit of credit to a couple of other people.
I get admittedly too, I get a lot of referrals. So I have. a very wonderful network that, refers me business, which is excellent. There’s an individual who I’ve done his course on his name is Justin Welsh. And he’s a great guy. He has a LinkedIn course on how to scale on LinkedIn.
There’s some simple stuff there in terms of, and his course is 150 bucks. Like it’s very worth the investment to figure these things out. So again, it’s thought leadership, it’s outreach. At the same time, I look at other distribution methods whether it is with, partnering with. Chambers of Commerce or boards of trade to communicate out.
Yes, there is. I would say that I also use social media, different types of social media, different platforms for different types of product offerings or services. So the LinkedIn is where I certainly do a lot of the leadership coaching, high performance coaching, whereas, and I’ll blend in some of the wilderness stuff that I do on LinkedIn.
Same time, I will look at something like Instagram or Facebook. That’s going to be more focused on the wilderness experiences and remote wilderness coaching that I offer. And then the high performance and then the leadership piece from that. Yeah, I would also for people who are trying to figure out how do I do something like honestly, like following someone like Justin Welch or Gary Vaynerchuk.
And to Gary’s point, even from a couple of weeks ago, not enough people are using the contact list in their phone. Basically say, sure, you can go and do all these things on LinkedIn, or you can go live on Instagram 10 times a day for six months. But you could also record three videos that you, one that you send to your really close friends, another one that you send to your reasonably close friends.
And the other ones you’re like, how did I meet Michael Pacheco again? Oh, I’ll just send him this one. And we have these untapped resources available to us. And I think the same time, one of the biggest things that isn’t covered in that is. You need to walk your talk. So I could be saying you need to be authentic.
So I could be, have great systems to deliver me leads. But if when somebody actually shows up in a conversation with me, if I am not showing up with the person I portrayed to be that authenticity. Yeah. It’s going to fall apart.
[00:12:05] Michael Pacheco: Yeah. Yeah, that’s a great point. That’s a great point. I think it’s not quite.
What you’re sorry. Yeah. I think what you’re talking about is if you don’t, if you don’t. If you don’t meet the, if you don’t meet the bar that you’ve set in your marketing, in the sales call, you’re going to lose the sale. Even beyond that, like one thing, an interesting part about marketing, man, if you have really fantastic marketing and you have.
Terrible sales, or if you have a terrible product or terrible service, right? It’s terrible service product. It’s a really great way to run your business into the ground because the market, the marketing is going to drive leads. It’s going to drive conversation. It’s going to build trust. It’s going to build authority in the marketplace.
People are going to want to talk to you. They’re going to want to buy your services. If your marketing is fantastic. And if you can’t deliver on any of that.
[00:12:57] Graham Snowfield: What’s the point? Your point about sales too is a lot of people go into careers that they don’t realize they have chosen a sales career. And I look at, so I’ve run the digital marketing and the digital sales and all of the marketing for Western Canada’s largest fitness company.
Every single personal trainer is in sales. Yeah. I, you go to your registered massage therapist, your physiotherapist, they chose a career in sales and they don’t quite. It can be a bit of a challenge at first for people to realize this. And it’s, this conversation runs the best selling wine in the world comes in a box.
So to your point, yes, you need to understand the sales side of it.
[00:13:42] Michael Pacheco: Yeah. Yeah. How about anybody who has taken on entrepreneurship?
[00:13:47] Graham Snowfield: Oh, exactly. Yeah. You’re in sales. A hundred percent. Yes. Yes.
[00:13:51] Michael Pacheco: And product development and fulfillment and
[00:13:55] Graham Snowfield: in sales. Yes. Yeah.
[00:13:58] Michael Pacheco: Awesome, man. I’m, I was snooping through your website.
Earlier today preparing for this podcast and it got me super, super excited to talk to you today because you and I, we talked about this before we hit record. We have so much, we have a lot in common. I think you, you’ve got. An entire section on your website, a page dedicated to wild walks and remote wilderness coaching.
I mentioned to you before we started talking that my family and I, we live off grid and the Washington state Cascades were very active in the Pacific Northwest as well. Tell me about wild walks and remote wilderness coaching. What in the heck is that? And where do I sign up?
[00:14:39] Graham Snowfield: I’d love to, because it is, it’s interesting because again, this is something that I created.
in part from something that Gary Vaynerchuk had said that he was encouraging people to do, which was offer things that you can’t scale. Huh. And it’s interesting because there’s, I can’t scale this. So I’ll explain that in a sec. Where this came from is for probably now 12, 13 consecutive years.
I yeah, since 2010, I’ve spent at least 10 consecutive days At a point each of those years without access to a cell phone signal. And it wasn’t intended to be this digital detox. Yeah, it was. I’m going to go I’ve all, I’ve been big into endurance sports, ultra distance endurance sports for a while.
If it’s far and sounds foolish, I think it’s fun. So really where this started was I signed up to go and run a marathon on an active game reserve in South Africa. Nice. You do three days, you do three days of safari. You drive the race course next day, you run the race course and you do a couple more days of.
Safari. And yes, at one point I ran a kilometer with an ostrich beside me, which is surreal, but I just had this experience where I’m like, okay, great. Like I’m in South Africa. This is, I still had, I think for work, I still had a BlackBerry, so I’m, I’m driving around and I don’t have connectivity to anything.
And it was amazing. And so I’ve been with my life in the outdoors. I’ve done. As we were talking, as I even mentioned earlier, I remember going on a trip to do this exploration of the cave in Vietnam and somebody worked for me like, we can reach you in the cave, right? I’m going to be underground for five days.
No. And I know what the benefit that I’ve experienced from that disconnection has given me, I find that it just gives me a lot of clarity and enables me to really slow down as it gives me a lot more clarity, helps you prioritize what’s going on. And so I started to read a lot more about. What is the benefit of this?
I think for a long time, a lot of us have heard the term forest bathing just from Japan. It’s I’m trying to figure out what the impact that nature can have in our A common topic in our society today as well as mental health, nature that actually in Canada now, at least in BC, you can be prescribed time in nature as a partnership with the BC with BC parks.
And so you actually know this person needs to go and spend two or three hours a week, and in nature, and nature can be as simple as a boulevard and street. With trees and opposite sides, or it can be what you and I seem to love, which is very far from a cell phone tower. And it is, so I looked at creating this experience and guiding people through these experiences.
This is where I came up with what I call wild walks and remote wilderness coaching. And the idea is these trips are generally they’re five days long. They are intentionally designed to not need a tremendous physical requirement. So one of the locations, I actually have a trip that I’m going on next week or two weeks from now.
And I remember last year’s people were asking me, what’s the elevation change or what’s this or how hard is it? And this particular destination is on the West coast of Vancouver Island. I’m like I think the highest elevation we get to is about seven meters. It’s an island. It’s an island. We’re hiking on the coast, right?
We’re hiking on the coast. There’s a couple sections that come inland. And I should say, what is, sorry, what is seven meters? 20 feet? I have 21, 22 feet maybe. So it’s not very high and I, and it’s designed, these things are designed to give people the experience. So there isn’t necessarily a barrier, right?
I do have a fitness requirement. So we don’t get very far away. And basically that is eight kilometers in two hours. So five miles walking in two hours, because then we can get there. The really interesting thing and why this is creative and you saw this and. But to share for some of the listeners or people who are watching this is most North Americans average 93 percent of their life indoors in a temperature controlled environment.
At about 72 degrees Fahrenheit or 22 degrees Celsius and that means we wake up, we go into our garage at some point in time we get in our car we drive to our office we get the underground parkade or maybe the above ground parkade walk into a building and maybe at lunch you walk outside for a few minutes to grab your lunch or go to a lunch meeting or go smell so you come back in.
And then you get back in your car and you drive and that’s a cycle make you pretty
[00:19:40] Michael Pacheco: soft.
[00:19:41] Graham Snowfield: Yeah, and then there’s we on average we touch our phones over 2600 times a day, which I was just shocked. When I saw that number, and additionally, we spend 11 on average 11 hours, six minutes per day using digital media.
So like your cell phone, your TV, computer, audio, and I realized we’re guilty of that right now. And that is a lot of this data to it comes from a book that you might love and I remember saying this to Kevin, it’s a book called The Comfort Crisis. Okay, yeah. By a gentleman named Michael Easter. And Part of that pro
[00:20:21] Michael Pacheco: Go ahead.
I was just gonna say, I’ve got another stat for you that I just learned the other day. Yeah, go for it. In a course that I’m taking, the average person scrolls 110 yards per day of social media. 110 yards per day. And that’s, yeah, that’s which, that’s
[00:20:38] Graham Snowfield: incredible. So that’s a lot. These are some of the reasons why you would want to go and do this, right?
We need to, we want to break this and get away and there’s distractions. And it’s interesting when we were talking before he said, okay, the format’s kind of Tim Ferriss podcast. And this conversation has reminded me of. A episode of Andrew Huberman’s podcast where he had Tim Ferriss on. And the idea of, and your comment about scrolling, and I really appreciate that.
Use that in my sales and my marketing is Tim and Andrew were talking about how if you’re trying to bring willpower to social media as your tool to limit it, their analogy was you’re bringing a knife to a gunfight. Like you, you can’t. And so when I look at these, I’ve seen these wellness retreats and I’ve seen these things where you look at it and you go, okay we’re going to encourage you not to use your cell phone or we’re going to try to take it away.
Or there’s going to be certain times I’m just going to take you somewhere. We’re sure you keep your cell phone because it’s a really nice camera right now. It’s a really convenient camera, but you can’t connect you can try. I think you can try, but there’s no connection. And the idea is they’re like, the way I pitch this too, is that we drive to where the land ends for all the destinations we’ve got on a float plane.
Yeah. So we drive into the road ends. We fly until the land ends. Yeah. And then for a couple of trips a year we hike for five days. Max distance on one of the days is eight miles. So you’re like, and that’s the first day. So you’re, you’ve got the energy. And then the days again are also intentionally designed just to slow you down.
And it’s interesting because the, there have now been studies done and it’s called the three day effect. Yeah. And so the three day effect is about three days in nature, consecutive days without a cell phone signal. And the types of things that this results in is a 21 percent lower stress response.
A 29 percent drop in PTSD symptoms. It has a 50 percent improvement in convergent thinking, which is problem solving. And it just, it helps you reset your thinking, revive your brain, tames burnout, make you feel better. And all those things that I said about lowering your stress, your PTSD, your ability to problem solve that stuff is sustained for another three months.
And so this is the idea. Go ahead.
[00:23:05] Michael Pacheco: I love this, man. So I’ve got. I’ve got ammunition for you, for your sales and marketing on some of this stuff. One of our clients is BioCybernaut Institute and they do alpha brainwave training and what you’re talking about, all this stuff is just massive increases in alpha brainwaves and that all happens out there.
I’m looking out here that I’ve got a forest in my backyard. And that’s, yeah, and I’ve got. I’ve got some statistics and studies and things like that, that I’d love to share with you that I think will help you out and may help you out with, sales and marketing and stuff, because this is what you’re talking about is absolutely true and the stuff that they do they’ll, when they do alpha brainwave training, they study the, they have studied, you The results up to 12 months after a training and there are perceivable and measurable increases in things like mood in IQ.
From this stuff, like it will literally raise your IQ. And what you’re talking about is essentially something very similar, perhaps on a smaller scale and with way
[00:24:11] Graham Snowfield: less tech. Yeah. And it’s even interesting too, because I think for people to get some of the benefits, this type of stuff is.
You actually only need to be walking for, I think it’s 20 minutes and six seconds in nature without touching or looking at your cell phone to begin to experience some of this, these benefits. And that is, and I don’t mean Make sure you’re a hundred miles from a cell phone signal. It can be, make sure there’s, it’s a tree line street.
Yeah.
[00:24:47] Michael Pacheco: Yeah. Expose yourself to some green. Exactly. I love it, man. The other thing, this is, we’re on, we’re live on a podcast right now. This probably isn’t the best place to talk about this kind of stuff, but I would love to partner with you and do something like that out here.
[00:25:04] Graham Snowfield: Oh, that’d be very cool to do.
Yeah. And that’s one of the things I’m trying to figure out because you also asked how to, how do you join? And so it’s interesting because I am, I was actually trying to pin down dates for next year before we did this. I’m very close because there’s a couple of destinations that I do it. I said in the West Coast of Vancouver Island and it’s.
It’s entirely dictated by the tides, so there’s only a couple of times in the year when you can actually go and do a couple of these destinations. There’s another destination that I’m working with a float plane company to get into, so those ones are basically early June, early July. Next year there’s no opportunity to do that.
Destination in August, the tides just purely do not go low enough for it to be safe. And when I’m talking about safe, just everyone’s listening. I carry both a satellite phone and a satellite messenger on different networks. So I’ve built in redundancy there. There’s another destination I’m working on with a couple of flow plane companies that I’ve been into and I’ve scouted these destinations is it’s a lake that sits at 4, 000 feet above sea level and the granite walls around it are one and a half times the height of El Cap in Yosemite.
And it is just unbelievable when you fly in there. And so these, like I should know in the next 30 days, exactly when these trips will be next year, but it’s generally early June, early July, and then the other trip is into the mountain Lake is late August or early September, just from a weather perspective, because that one at 4, 000 feet above sea level.
The ice doesn’t come off the lake until mid July.
[00:26:40] Michael Pacheco: Do you do any winter
[00:26:41] Graham Snowfield: stuff at all? I haven’t yet. What I’m camping, that kind of thing. Oh, I’ve done it personally. So yes, personally, there’s a different level of little hardcore. There’s a little barrier, right? And there’s I think with some of those things, that’s where I would look at doing something into a back country hut or something just to the safety side of this.
is so important and it’s so key. And so they, the variables of weather and things like that, if you’re getting, I think some of us have seen, so your listeners have seen like the backcountry ski trips where people are holed up in their tent for 10 days. It’s okay, let’s, in the winter, I would look at, removing that part of the experience because this isn’t intended to, it’s not designed to suffer.
It’s designed to have that nature experience admittedly too. I’m also looking at some warm weather destinations that I could do in like November or February, which you also live in the Pacific Northwest. We’ll appreciate.
[00:27:44] Michael Pacheco: Very cool. All right. Awesome, man. That sounds amazing.
[00:27:47] Graham Snowfield: It’s also neat too on these trips to where. The wildlife that people get to see. And I’ve got a trailer for these trips where, yes, like we get, black bears, tons of eagles, you’ll see salmon jumping and swimming upstream.
We’re also in an area where there are a lot of wolves and these are sea wolves. And so they, I seriously, because people again, ask me like, what do we do if there’s a wolf? A couple of things first mandatory gear includes a hiking pool. That is for your benefit of hiking. And then if you do see a wolf, guess where we’re going.
We’re going into the ocean. Yeah. Yeah. Cause we can stand at two and a half feet deep, feel confident in that. And you can, and I will say this too. I’ve seen wolves. I’ve never had them come close.
[00:28:34] Michael Pacheco: Yeah. All right. Vancouver Island’s no joke. You got cougar and black bear there as well. I don’t know if there, I don’t think there’s any grizzlies, but there’s certainly black bear.
[00:28:42] Graham Snowfield: Yes, there’s no A couple of years ago, seven grizzlies swam over on one spot. Oh, okay. We’re on the opposite side of the island from where that happened. But yeah, there are, yeah, there are cougar, mountain lion generally they are more on the central end. East side of the island and we’re way out on the west.
It’s also a time of year where the cougars don’t need to come down to the water to find food. Nice. But yes, it is no joke.
[00:29:10] Michael Pacheco: It’s also just for those listening yeah, it sounds like Graham, it sounds like you’ve done this many times. Obviously you’re making safety a priority. You’ve got redundancies built in for emergency comms and that kind of thing.
Yeah and Vancouver Island is. It’s drop dead
[00:29:27] Graham Snowfield: gorgeous. And that’s the thing that’s really interesting. And there are places on Vancouver Island with white sand beaches. And if you didn’t know, if you didn’t turn around and look at, the coniferous trees, you would have, you would think that you’re in the Caribbean.
Huh. I did not know that.
[00:29:43] Michael Pacheco: Nice. Yeah. Yeah. Just Southwestern BC in general is pretty gorgeous. And BC in general, really following the cascades. Yeah. So outside of the wild walks like with it, what does it, what does a typical engagement look like with you for the coaching client? Great question.
[00:30:02] Graham Snowfield: So I. Several years ago, probably five years ago now, I became a certified high performance coach. I did my designation with through Brendan Burchard. So that is a science, it’s a scientifically backed coaching curriculum. Now I will have clients that I purely take through that curriculum. At the same time, I have clients like the videographer I was talking about, where based on my 20 plus years of experience in business, I help him build his business plan.
I help know what make sure he knows his numbers. I was talking to a young individual the other day who is currently in, he’s in Houston. He’s in door to door sales for home security and you. He has this goal about wanting to do some more public speaking and inspire others to inspire others. He doesn’t think he has the credibility to do it yet.
So I asked him like, I’m big on knowing your numbers and I think this is where the sales piece comes into it. Or I asked him how many doors has he knocked on? Is it over or under 10, 000? So I picked that out. And I’m like, so we talked about that. I’m like, Hey, so you’ve got this go getter mentality.
You’ve got this resilience. You’ve got this other speed and when somebody actually opens the door, you have to know how to interact with them. And so it’s, again, it’s going through these frameworks in this coaching where you’re helping show people what they can actually achieve. I tend to some of my coaching engagements, yes, it’s usually like 12 sessions are a package.
I tend to engage on a full year right out of the gate. Six months to a year. It’s just how I like to do it and mainly part of that is so I don’t have the stress of trying to re enroll somebody every Three or four months or trying to do that through. And so I think it’s all, there are defined outcomes that we are looking for certainly to, and I’ve,
[00:32:02] Michael Pacheco: is that so in defining outcomes, you’re, you’re working with your client to pick out a goal and work towards that as that kind of custom tailored.
On a client by client basis,
[00:32:13] Graham Snowfield: it certainly is especially when it’s in the one on one environment. And also to your point, your question, a lot of people come with a goal. Huh. But it’s not the real goal. A hundred percent. A hundred percent. And so let’s figure that out.
Almost
[00:32:27] Michael Pacheco: never.
[00:32:28] Graham Snowfield: Let’s call that out. Let’s identify that politely but, and that’s the thing too, I find with coaches is our job is to push and that is why we are. It’s part of why we are engaged is to elevate the client, to give them more skills, to help them see things that they’re otherwise not seeing.
And then, yes, but the with group coaching, which I think is also a coaching model that not enough coaches actually engage with, because there is, there’s community that comes with it. People that think about things a little bit differently. You’re connecting people. There’s the. Group learning, not to say group think, but group learning.
And there’s that interactivity and that social aspect to it that is very beneficial. There’s a bit more, there might be a bit more training or facilitation in a group, depending on how long you’ve been working with them. But I’ve got a sales team at it. It’s an insurance brokerage that I’ve been working with for five years now.
Same group of people.
[00:33:25] Michael Pacheco: I’ve also seen group coaching become a really effective part of a sales funnel. Where you engage first with a group of people and then maybe one or two or three people in that group get to know your style. They get to know you and they, maybe they get promoted or something and they want to engage in a one on one coaching style.
So then you can obviously charge more for that because it’s just funnels people in
[00:33:52] Graham Snowfield: slowly. Yeah. Yeah, exactly. I think back to the Salesforce system we’re talking about is again, with group coaching, there’s. It’s a downsell option potentially for some people, because if you’re running and say, and let’s just say you’re charging the average in North America, which I think is two 50 an hour a day.
So if you’re doing that, let’s say you’re doing it for 12 weeks and weekly session, that’s three K. Okay. Somebody may not have that. Okay. You put them in a coach, a group coaching model, and generally the benchmark there is three to one. So you’re going to that person. If you’re going weekly, maybe you’re.
300 bucks a month for that person. If you’ve got a group of eight to 12, I think, as I’m saying this to one of the other models that a lot of people are offering our subscription model, where that is generally one way communication at a low, at a even lower price point. Still desirable to have in your product mix.
Yeah, certainly. But I think with group coaching, you want to like. Max it out at 12. Yeah. At that point it becomes, you can’t deliver. I don’t believe personally, I’m not capable of delivering the same experience and outcomes. In that, once it gets beyond 12. No, I
[00:35:01] Michael Pacheco: think that 12 sounds, that sounds familiar.
I’m almost wondering, I don’t know if you got that number from somewhere, but it sounds to me like the number that they use for international baccalaureate schools. Oh, interesting. Class size, essentially, right? For there’s a private school I used to Substitute teach at a at an IB international school.
So I would teach in Japanese and their max class size, I think was 12.
[00:35:30] Graham Snowfield: Yeah. And it’s also interesting because I will have sessions where yes, there’s 12 people, but six can show up that week. So I think that’s also why, that some people aren’t like life happens or they have conflicts or they’re traveling on a day.
And so keep it there. You’ll yeah. And then you record it and you make sure they have access to it. Yeah,
[00:35:47] Michael Pacheco: cool. Yeah. Nice man. Graham you’ve got an offer that you would like to talk about here. Semper leadership, certified coaching. You want to talk a little bit about that?
[00:35:57] Graham Snowfield: Yes, thank you. It was interesting.
So back in the fall of last year, I was at Brendan Burchard’s coaching summit and this was just as well as chat GPT. Let’s go ahead. Can I
[00:36:10] Michael Pacheco: jump in? I just want to jump in real quick. Is Brendan Burchard as Neurotically happy as he seems to be. I like the guy from what I’ve seen, but he seems like obnoxiously happy.
[00:36:23] Graham Snowfield: Yes, that is a fact. Yes. Yes. When you get in a, what has been neat about Brendan over the years, because I’ve been attending his events for probably a decade, I’ve been certified for five years, I’ve done the certification seven times as I’ve seen him go forward. And different groups of people, he becomes a bit more casual is just the word that I would use.
Yeah. Which he’s still super happy. No. And he’s, which is wonderful. But so as Brendan was talking about this event, and this event, China GPT was just coming out. He’s talking about you need a curriculum as a coach, that is one of the ways for the next five years, you’re really going to be able to differentiate yourself because there are these other models or there’s apps that are trying to figure out how do we just do this predictive stuff or, base level, what I would call base level coaching or general coaching.
And so I really looked at that and I went, okay, so I care deeply about leadership, I’ve got a 20 plus year career. In the corporate setting, I’ve about, nearly 15 of those have been at the, VP level or Bobstone. I’ve worked in various size organizations, and, I’m a big fan of, it’s interesting, even like someone like Warren Bennis or Frances Hesselbein, who grew Girl Guides in America.
People know Frances Hesselbein as she’s Unreal, but then you’re also looking at more people today, like Patrick Lencioni is doing some really great work and Simon Sinek and I think Adam Grant or something like the two most well known or best well known leadership people or thought leaders today. And I looked at this and I went, you know what?
I was like, there is a lead. We need more leaders. You and I were having this conversation earlier. We need better leaders and leadership also. Evolves and it’s interesting as I’ve been doing some of this reading and work recently, the word leadership appeared in print for the first time in 1837.
And so when I look at that, like that is a in the context of humans and our how long we’ve been on the planet. It is a hilariously short period of time. It’s about, there’s a gentleman named Oliver Berkman who wrote a book called 4, 000 Weeks. 4, 000 Weeks is, if you live to be 80, you live for 4, 000 weeks.
So 1837 is two and a half people ago. Okay, alright. So as we look at this, it’s going okay, so we’ve had two and a half lifetimes of people. To get really good at being leaders. And this is where I say to you, too. It’s we’re looking at. We have these expectations that a manager is going to be an It’s going to be this amazing leader.
I see this in companies all the time. Like my manager doesn’t exercise. I’m like, okay, so if you got promoted tomorrow, would you suddenly be able to execute and all of the things that you expect your manager to be executing on? And I love Simon’s the next language. And that the problem is that there’s a direct quote.
The problem is we don’t teach people how to lead. We have to teach leadership so that leaders can create environments in which all of us can work to our natural best. And that produces trusting teams and quote. And so when I looked at this and I’m fortunate that a coach in my life has a 60 year career may or may not have worked with an individual named Anthony Robbins for the first seven years of his career.
And a couple of years ago, I acquired Bill’s lifetime of IP. And so I’ve been working as well on building a coaching certification. That will help us develop leaders. And I’ve called this Semper Leadership Certified Coaching. The Americans might be a bit more familiar with the word Semper because it’s, I think it’s the U.
S. Navy. Do I have that right?
[00:40:16] Michael Pacheco: Marine Corps. Marines. Thank you. Navy,
[00:40:18] Graham Snowfield: which is part of the Navy. Thank you. I won’t get that wrong again. They’re
[00:40:22] Michael Pacheco: part of the Navy. The Marines are technically part of the Navy.
[00:40:25] Graham Snowfield: There we go. So the Semper in Latin means always. And I, that’s one of the big things that
leadership is a skill that needs, that always needs to be practiced.
It needs to, it needs refinement. It needs growth, it needs development. It needs commitment. And I like leadership really is a lifestyle.
And so as I looked at this, I said, okay, so I’ve modeled December leadership certified coaching off of a lot of the stuff that I’ve seen from that Brendan has done. So it’s curriculum based.
There are five different sets of 12 sessions. That people would get over time. The first one is really about, establishing those foundations. Very first session, how are we defining leadership and management? Let’s make sure that we’ve, we’ve understood that each session, the coach would get a, a set of questions, they get a worksheet that the client can have, they get a observation sheet to work with, like to how is their client showing up their day, there’s a self eval form.
You get a session note template. You get a script because you and I were talking about sales. So I also have a 20 plus year career in sales and marketing. So you can actually get the script for here. So I’m going to do my first call with somebody to bring them in. Here’s the script. If I’m going to, I need to sell them on continue.
You don’t have to follow it. I’ve used it. It works. Trust the process. So there’s a lot that you get with that, but it’s interesting. I looked at this too, because. With certified high performance coaching, which is an amazing program. So people are looking at that. I highly recommend you check it out.
Each time you recertify with. Brendan’s program, you get another set of 12 sessions, but you only get one per year. I’m looking at this. I think we’re in such a situation with leaders today that I need to get this material into people’s hands faster. So I’m looking at, okay. So the first time you get certified, you’re getting certified on the core, the foundational 12 sessions.
But in the next 12 months, you’re going to get another set of 24. The next year, get another set of 24. So you’re going to end up with 60 total sessions. Because I want to make sure people get this work as quickly as they can. And I think the big thing is I’ve looked at other coaching certifications and why I felt really compelled to do this was as we’ve talked, leadership changes.
If there’s ever a time when a session or a worksheet is no longer the best one, it could be, it’s like a, it’s like software update on your computer or like your iTunes or something like that. Let’s replace it. Let’s update the worksheet. Let’s update five of the 10 questions and let’s make sure.
And that’s just being delivered. Again, it’s what I’m looking at doing from a certification. I’m going to run three certification weeks. And 2024, I’m still finalizing those dates pricing will scale, but it’s also going to be in Canadian dollars at first. Initially in the spring of next year, it’d be 4k Canadian, which is about 3k us.
And then I’ll go 3, 700 us 5, 200 us by the, by 2025, it’ll be 7, 500 us. But you’re also getting things like, getting monthly community college, you’re getting additional resources and it is, it’s one by at once own it for life. And it’s, it sounds
[00:43:43] Michael Pacheco: like it’s by it once. And then
[00:43:45] Graham Snowfield: there is a 500 annual fee because you’re getting these, I’m going to be updating the material.
It’s incumbent upon me to make sure I’m on top of that. It’s, and that’s the thing is what I also like is you have to recertify every couple of years, same way that Brendan has done. There’s lots of things where it’s like, Oh, I got my, Okay. My certification and I haven’t done anything with it.
They haven’t updated the material, but the world has changed substantially in the past 24 months. Yeah. That’s just an example, but no, it’s yeah, so I’ll flip the details over to you as well. Once I’ve got it finalized the next couple of days. Yeah. No, and I really appreciate it. I know you’ve got a hard stop in a couple of minutes, but I’ve really enjoyed the conversation.
Yeah, man. I appreciate the opportunity to be here.
[00:44:28] Michael Pacheco: All good. Whatever you can get me for details on that Please do and we’ll make sure to add that to the show notes page. Obviously when we thank you pod Before yeah, I got it. I got a run in here in a little bit, but I want to do one more thing What three books do you recommend all your clients read high performance habits?
[00:44:50] Graham Snowfield: So it’s interesting because you asked, yeah, I’ll do this quickly. I have a big bookshelf behind me. I have one shelf where all of my must reads are. I’m going to do it this way a little bit. You and I talked earlier about we have young kids. Yeah. If you are a parent or aspiring leader range by David Epstein.
That’s a great one. It is. It is a phenomenal book. I would look at a new way. It’s called a new way to think by Roger Martin. He was a consultant with PNG for about 30 years which is really excellent. And,
Yeah, it’s jumping out at me. Emotional Agility by Susan David.
[00:45:33] Michael Pacheco: Nice. Nice. Emotional Agility, we can get the gist based on the title of the book. Tell us a little bit, give us a quick short synopsis of Range and New Way to Think.
[00:45:44] Graham Snowfield: Range is about, we are so specialized. We’re trying to tell people to be so specialized.
The example, I’m not giving anything away. The book starts off with a comparison of the athletic careers and how they began of Tiger Woods and Roger Federer. Both reached the pinnacle of their careers. At the same time, Tiger started holding a golf club when he was about two. Federer started about 12th.
And so the idea is that we can. There is merit and there is value in being a professional, generous and learning all of these various things and having a great breadth of skills that you then decide which ones don’t need to develop. Go and have the experience. And figure these things out, and then figure out how can you, what complements each other, where do you really want to narrow in on.
[00:46:32] Michael Pacheco: What do you vibe with? I think was a big point of it, right? And they talked about, I love this book, so I want to talk a little bit about it too, they talked about musicians, right? And these these musicians that they say they’re these genius musicians and, maybe some of them stumbled upon the right instrument at two years old, like Tiger Woods did with the golf club.
There’s, played violin and played guitar and land on piano after learning four or five different instruments. And piano is what they landed on because the piano, this is the instrument that I am connecting with.
[00:47:03] Graham Snowfield: And then a new way to think by Roger Martin really speaks to, the world is changing.
We need to remind ourselves, okay, so what has changed? How to figure out what has changed? And how do we need to, think about things? There, he’s got a great line in it where
People tend to have a plan is not a strategy where when the plan isn’t working, we double down on the tactic. We haven’t actually reevaluated.
Is that what we should be doing? Let’s go and get the information. I think too, as a coach, it’s a great book to validate like why you need to exist and the help that you can bring. And then emotional agility is. I see it as a bit of a counter to emotional intelligence. Emotional intelligence has become this thing where it’s control who you are
and how you’re going to speak, and that’s going to be the key to succeeding in business. Emotional agility is look, you’re a human. It’s going to be impossible for you to constantly suppress or regulate, and you’re not going to be as believable. Let’s acknowledge that. And now let’s figure out, okay, in these scenarios, how do we need to be showing up?
How do we move? It’s, it doesn’t say, let your emotions dominate you, but it, how can you be agile? With them. Yeah. Nice. Nice. And of course,
[00:48:24] Michael Pacheco: emotional agility or new way to think. So I’m going to be picking those up. That’s awesome. Perfect. Because the fact that you threw range and they’re like range blew me away.
I really liked that
[00:48:31] Graham Snowfield: one. It’s a great book.
[00:48:33] Michael Pacheco: Awesome. Grand man, brother. Thank you so much for making time to, to chat with me. This has been fantastic. You will definitely be invited back for a round two at some point. We’ve got more to talk about. But but yeah, we’re on the, we’re on the hour now and I got to run.
Thank you so much.
[00:48:49] Graham Snowfield: Thank you very much. I appreciate it. I appreciate the connect.
[00:48:52] Michael Pacheco: Thank you to our viewers and listeners. You guys are amazing without you. This podcast means nothing because if a tree falls in the woods and no one’s there to hear it, then I don’t know. It’s still fell, but it doesn’t mean anything to anybody.
So you guys are rad, please. If like subscribe, if you know someone that you think this would resonate with, be sure to share this with them and we’ll see you next time. Cheers.
