Kevin Stafford 0:02
Hello, everyone, welcome to another episode of the conversations with coaches podcast, you can probably once again, as is often the case, hear the smile in the tone of my voice because I have just had the pleasure of meeting honor a quarter, and I get to introduce her to you, and also get to invite her back again and again. And again. I’m already completely delighted with her as a human being, and I can’t wait to talk with her more. So let me give you a little bit about Andre. Andre is a publishing strategist, TEDx speaker, and the author of literally dozens and dozens of books, including you must write a book, that’s the name of the book, and you must market your book. Thus it so follows on a ray, I am utterly delighted to meet you to make your acquaintance to get to talk to you to slide into your DMS in a couple months and then get you back on the podcast and introduce you for a part three and Part Four and part five, I’m being presumptive, I don’t care because you are fantastic. And thank you for being here today.
Honoree Corder 0:56
My new old friend
Kevin Stafford 0:59
really does feel like that. Oh,
Honoree Corder 1:01
hey, and how have you been since the last time we talked in our previous lifetime
Kevin Stafford 1:07
in the roaring 20s in our past lives? Perfect. So Andre, tell me, I usually like to I usually like to ask this a little bit cheekily about your superhero origin story as a coach, as a business owner, as an entrepreneur as a who you are. So you talk to me about like how you got your start? I guess like as a coach, just as a business owner, how you got your start being who you are today. Like, were you? Were you mentored by someone that at a key moment? Did you encounter a certain description of a way to be or a way to live that really kind of congealed and brought everything together in a way that just made sense and moved you forward? Like how did you how’d you get your powers so to speak?
Honoree Corder 1:45
Oh, gosh, there’s so many ways I could answer that question. I think too. I keyed in on something did was I mentored by someone at a key point. And the answer is yes, I have a hole. If I filled my my mental vision center with all the people that mentored me, it’s authors dead and alive and coaches that I was connected with. So we’ll start with the the Oh, geez. Right. Brian Tracy’s the Jim Roans. Like, those were my mentors. I never met them. But I can quote them, chapter and verse, right and have all the audio tapes and all of those sorts of things. There was my first actual coach that I hired, her name was Kat. And I just remember how incredibly lovely she was and how she spoke words of life and belief into me. And that was something I thought was awesome. We all need someone who really sees us because not everyone. Right? Sometimes you meet someone and they’re like, Are you the secretary? No, actually, right. And they just miss you. It’s how I think a lot of people treat service professionals, right? Not very like, like when you go to a restaurant or you go to the post office or right the people that are serving that make our world go round. They’re, they’re invisible almost to some people. So when someone especially a coach really sees you, and is able to help you to as artists will say like, I don’t I didn’t make this one out of the ice. I just chipped away what was not a swan. When you have a great coach that can say and I said this to someone. Yesterday, I said, so what is it you’re capable of? That you’re not doing?
Kevin Stafford 3:47
That’s a good question. That’s a good question.
Honoree Corder 3:50
Like, and so when you can have someone asks you questions that kind of like knocked the wind out of you. Right? That take your breath away in a good way. And also really that’s what my first coach did for me that and then that became something that I thought, Well, gosh, that would not be cool to do that for people. And so I pursued that. And that led to writing my first book, and so on and so forth. And so now I that’s what I do for authors is I help them to write, publish and monetize their books. That’s, you know, that’s my elevator speech. What it really is that I allow them to write, publish and monetize the book that they want that makes the impact that they want to make.
Kevin Stafford 4:36
I love that it’s it’s very much just like coaching because it has that that element of of guidance, where you’re, I know how this is done and how this is done. Well, let me translate that for you so that you can understand how you’re going to do this. Well, what the steps you need to take through this system that I know very well and we’ll make it work for you and that’s I love it’s just it’s such it’s so the core element of coaching that come alongside had, a lot of times I know a lot of coaches and I love this analogy of the Sherpa analogy, but the guide going up Mount Everest where it’s just like, I know this path, it can be hard, we’re gonna get to some some thin air, we’re gonna see some high heights, here’s where to go, here’s where not to go watch your step over here, here’s where we’re gonna camp tonight. Also, stuff like that, it’s just so much such a good analogy for how a coach really can help you through. Like generally knowing what the quote unquote rules are. But also adapting that and translating that so that you understand it individually, you unique, beautiful person, we’re gonna get you where you want to go.
Honoree Corder 5:33
Right? And also without the pain and suffering. To get you where you want to go, also, I miss your opera, but I prefer a warm climate. Yes, just for the record, and in case anyone was like, Oh, do you wear down or like no? Yes, I think that’s very important, especially in a book writing process, where people perceive books as being the ultimate thing. Yeah, you know, sets you apart from a credibility perspective. And so then there’s some impostor syndrome, or who am I to write a book? Or why would I write a book on this topic when other books on this topic have been written? And of course, I have the answers for that. But then I’m also able to kind of dive in and go, Kevin, here’s why your book is important. And why your message is unique, and wonderful to you and needs to be heard. Because if there’s a book that’s changed your life, then there was an author who had the courage to write those words that changed your life, and what if they hadn’t? So there’s someone now waiting on you, this is you paying it forward. So then you have to write the book, and then I get a little bossy, right? When a consultant little consultant there with the with the coaching,
Kevin Stafford 6:46
gotta have to It’s funny how I say funny. I’m always very impressed with the with the number of gears a coach has different paces and speed, where it’s like, it’s about knowing the right time to apply the right kinds of pressure to ask the right questions. It’s really just like that, that expertise. I mean, it’s really like you lay it out like that. No, of course, no, you have the right words, the right questions at the right time, the right push, sometimes when a push is needed a pull, maybe arrest when arrest is needed. All of it makes perfect sense, once it’s laid out for you, but it’s the kind of stuff that’s so hard to see for yourself, which is why a coach like you is really just the perfect companion for a journey like that.
Honoree Corder 7:27
Yeah, well, thank you for that. And and it’s, I don’t know what’s better being the coach or the coach.
Unknown Speaker 7:37
They’re both great. They’re both really great. Great.
Honoree Corder 7:40
I don’t i That’s why I don’t choose one or the other. I’m the I’m the victim and the perpetrator.
Kevin Stafford 7:51
You’re so good. It’s almost criminal.
Honoree Corder 7:54
Right above the law. We’re broken. No laws other than then speed laws are on the creation of any project.
Kevin Stafford 8:06
Oh, no, this is terrible fun. Oh, man, this is this dad joke territory. coaching at the speed of right. WRI te
Honoree Corder 8:13
Very good. Very good. You you win point had to own it,
Kevin Stafford 8:17
had to own it. It’s terrible. And awesome. I love it and hate it at the same time in equal measure. So it means it’s a good dad joke. Great fun. Oh, I want to I love I want to shine a little bit of light on this particular aspect. Because I just I love the two books, you must write a book. And then you must market your book. Because a lot of a lot of times people think of writing a book as it’s like the decision to write the book, The figuring out who you’re going to be in your book, and the writing process itself in the editing. And then you’re like, Oh, I’m done. I wrote a book. It’s like, Uh huh. You know what else you have to do? You have to get that book into people’s hands, you have to get your words in front of people’s eyeballs. And I feel like there’s just there’s not not enough in my opinion and attention on that part of the process. Because it’s just as important if your book just you know, sells 200 copies or so you know, it’s the average doesn’t really go anywhere, then you’re not really fully accomplishing what you set out to accomplish.
Honoree Corder 9:12
Right? It’s not just enough to write a book, publish a book, you must then not only get people buy it, but you want them to read it. And it’s like having a baby, right? Like you get all the trouble of having a baby. But what if after you have the baby, you’re like, Okay, we’re done. When is this one picked up? Right? Who’s picking it up? Where’s it going? Right? Number two, because we’re done. We got him here. We’re done. But that it’s the same thing. People write and publish a book and it’s heavy lift. But the even heavier lift is the marketing. And if you do your book Well, here’s the beautiful part about publishing a book is if you publish a book well, effectively, right because as coaches I’m speaking to my people, right? We don’t live in a world of good bad of right or wrong, we live in a world of effective and ineffective. You write an effective book, then it’s not an avocado, it doesn’t expire, right? It’s not like, oh, I bought five avocados. And I’m so I can throw them away in three weeks. Because the next time I remembered I had an avocado, I’d cut it open. And it was it was bad, right? So it doesn’t expire, if if you write evergreen content that’s helpful. You can always be marketing. And I think this is my particular take on the marketing process is that I want people to feel free to market their book in a way that resonates with themselves, their personnel, the role of the book in their business, the amount of time they have to market and the amount of money they have budgeted for marketing their books. So a lot of people will see well, like, Kevin has a podcast, and he has so much fun, and I’m not really a podcaster. And I don’t really like technology, and I’m not really a friendly person. And so, but I but I probably need to, I’m making up a an author in my head, right? Because I’m not this person. I’m not that person. But everybody says air quotes, everybody says, I have to have a podcast if I have a book. And so a lot of people write a book, and then they go, everybody’s doing x and you must market your book, I talk about book talk, which is a version of tick tock. Yes, everybody’s like, you must do a tick tock and I’m like, I’m a grown woman, I do not have to tick tock if I don’t
Kevin Stafford 11:29
want to. You will speak to me with respect. I am a grown woman.
Honoree Corder 11:33
That’s right. There’s a lot of you know, in here I am the author of two books that start with you must write, you must do tick tock, and it’s like, I don’t I don’t I don’t if someone says I don’t want to write a book, I don’t want to write a book, I don’t want to be an author. That’s not interesting to me. I’m like, Okay, you must not write a book, that’s totally fine. I have my reasons for for being bossy about it, you must write a book, right. But ultimately, at the end of the day, I want people to feel free once they do have a book, once they do have a coaching practice to, to get the word out in ways that are going to be fun on day one. And one day, and all the days in the middle. Because if you if you’re on a diet, I was on a diet once it was the longest three hours of my life. I was like, Okay, I’ve given up sugar I’ve given I’ve given everything up and then by like, 11am, I’m like, No, I want a sandwich. With something in it. That’s delicious. Awesome, right? Like, forget it. So I feel like there’s a whole lot of people feeling like they have to do whatever when else is doing. And I think we if you’re going to do something that’s sustainable, if it’s going to be a lifestyle, versus a period of time, then you’re going to have to choose things that resonate with you that you can lean into that you enjoy that you also get benefit from.
Kevin Stafford 13:03
And that’s, I feel like that’s such an important message. Because exactly like you were saying, people get that I have to do this thing. And nor if if I’m going to do this, I have to do this, this, this, this and that. And I have to do it this way. And they get very prescriptive with themselves. Because one person with a big audience had success doing it in this eight step method that involves, you know, three tick tock videos a day, for the first three months, and then four more every day for the next six weeks, oh, this whole prescriptive thing. And it’s like, it’s really important to understand that, that and this is exact, again, once again, exactly why coach is so valuable here because you get that individualized adaptation and the important voice in your ear in your head saying, Hey, you don’t have to do it that way. We’re going to figure out how to do it your way.
Honoree Corder 13:48
Yes. And please do that. Because then you will sell more than 250 books. You might sell 250 books a day, because you have connected the right? Readers, not just buyers, you don’t want everyone to buy your book, you want everyone who buys your book to read your book. So then they talk about it. Totally different philosophy. And if you do that, there are so many people who want your book. And so if you will just figure out how to do that. You will sell more books than you ever dreamed for longer than you ever thought possible. And your milkshake will bring all the boys to the yard right your what you do will bring people to your coaching practice, which isn’t that why you would have written a book in the first place.
Kevin Stafford 14:36
That’s one of those things to again, coaches always make sure that you’re hearing the right questions like Is this there’s a actually this reminds me of a quote from it’s I think it’s from the it’s from an Olympic rowing team from like 20 years ago or so. And then we’re like they had just this century of lack of success for a long time. Then they won gold I think it was like the Sydney Olympics and it was I think it was the British rowing team I have to check my facts on that I need to it was this this line that this core of the of the coach’s philosophy that guided the team throughout all of their training was always be asking yourself, will it make the boat go faster. And so it’s like, I want to go, you know, go out to the pub on a Friday night and have a big burger and a couple of pints. And it’s during train during the training session. Again, this is like a Olympic level achievement. So this like kind of a different level of dedication, but just ask and get the answer like Will this make the boat go faster? And then with the answer to that question, then respond accordingly. So maybe you say, You know what? No, but I need a break today, because I’m about like about the burnout or whatever. But just asking that question is like, does does this serve my purpose? Will this serve my ultimate purpose? And I feel like it’s too good at that question at the right time can really make all the difference. It’s like I just wrote the book, I want to take a break. I don’t want to, you know, market the book. I mean, I do I want to get the word out there. You know, I’m really good at x. Like, I’m really good on podcasts. And I want to have my own, but maybe I want to go around and other people’s podcasts. But
Honoree Corder 16:07
yeah, that was me, Kevin is I didn’t want to have a podcast because everyone I knew that had podcasts, we’re always like, stressed out about something. And if you’re not stressed out, I’m not going to tell you what you should be stressed out about. So we’re just going to skip right over that. But there were all the things that went into hosting a podcast. And I thought I can show up and talk I can give good podcast, clearly. And then. And so everybody wins the poll, the hot, the host wins, I win, the listener hopefully wins, everybody wins. It’s a win, win win. That’s what we’re all about. Yay. And so I for a long time, have a podcast. And I’m like, no, just go into your podcast app and search for my name. And then you get to discover all these podcasts you didn’t know about.
Kevin Stafford 16:55
And it really and once again, from the perspective of having done it, he makes it sound easy. Because, you know, it’s kind of like not easy. But as an Oda. Of course that makes that makes total sense. There’s some work to be involved. But it is that benefit of having someone who can prevent you from having to go down these painful paths that aren’t past you want to go down and learning these lessons that you don’t you want to know the lessons, but you don’t necessarily want to like have to learn them the hard way, the time consuming way where you’re just trying stuff that really isn’t right for you. And that’s where you come in, not to keep tooting your own horn. But I mean, I’m gonna go ahead and do it.
Honoree Corder 17:28
Thank you, and but you’re a coach as well. And so I think that having the right question, sometimes the right question is, do you want to quit? Or do you want to rest?
Unknown Speaker 17:41
That’s a good one.
Honoree Corder 17:42
So when you launch a book, I launched a book last week, little tired. Life happens, right? And so I didn’t say, Well, the book is out. I promoted it for three days. Thank god that’s over. I’m tired, I’m going to rest, but I’m not going to quit. I have my plan. And I’m gonna keep putting my plan in place. But I’m not going to stop forever. And I think that that is, you know, the difference, right? You don’t lose all of your momentum when you rest. lose all of your momentum when you quit. And then at some point, you have to, I don’t know, if it’s just me, then I have to convince myself to restart.
Kevin Stafford 18:26
It’s different. It feels different. The start, I
Honoree Corder 18:29
don’t want to go through Dom’s, right. The late onset muscle soreness, right? If you don’t lift for a couple of weeks, then you do lunges and then you’re like, oh, maybe I’m not gonna go to the bathroom today. Maybe I’ll just wait a couple of days because it’s really great. So I would rather rest than stop. That’s just me. But I found that that that was a good question. You know, that is a good question is like, okay, so you took a break from it. It’s going to take you a little time to reorient, if you’re writing a book, specifically, you have some words written and then you stop working on it. You then have to go back and say, Where was I? What was I thinking? Where am I in this process? You’ve got to reorient and then and then you can pick back up. But if you if you just put it away, someday, you’re gonna be on your hard drive going. Wow, I wrote 60% of a book once and I never published it. And I forgot all about it. That’s a bummer.
Kevin Stafford 19:28
It’s a bummer. It’s good. Yeah, right. And that, that, that that there you go. That’s that guy. He thought somebody needed that. Like I needed the books that inspired me. And that’s, that’s Oh, that’s so often the inspiration especially for the coaches, I get to talk to that desire, that desire to give back to serve. And that’s like, that’s always a motivator. I feel like it’s good to keep that. I mean, you don’t have to. Well, I was gonna say you don’t have to think about it every day. Actually. It is kind of helpful to remember every day, almost like a gratitude practice where it’s like I’m I’m trying to help have an impact. I’m trying to give Back based on what I was given, because I’ve been given so much, and I’ve benefited from so much and just that, that that coach is a conduit is something it’s something I bumped into all the time talking to coaches is why I get so passionate and I start hanging talking. And I get really excited, because it’s just it’s as unique and individual as as pretty much every coach I’ve ever spoken with. And it’s been hundreds at this point, everyone really does have their own unique journey and kind of their slightly unique but profound approach. There’s this common thread through every single coach, I get to talk to that desire to serve that desire to give back and have impact to help in the ways that they were helped to benefit from that and some in some way that they’ve benefited from it. And it’s just, it’s so it’s gonna sound corny, but it’s so consistently inspiring it really is to see that and experience that in the world and to help other people find their way to that as well. Well, and
Honoree Corder 20:49
isn’t the one of the ways to maintain your passion to see passion and other people. Just as a real, it’s a real igniter it’s a real igniter just like I didn’t think back to my first coach cat, and I’m thinking when was the last time I sent her a thank you note because it’s been it’s been 25 years.
Kevin Stafford 21:08
Wow. And imagine how that’s gonna hit a thank you think you out of the blue? After a long time away? How much that’s gonna how positive effect that’s gonna have on cat.
Honoree Corder 21:18
Yes, yes. That’s gonna be so fun. I’m gonna write it today.
Kevin Stafford 21:23
I was about to say that’s a good. That’s as much as I want to keep talking with you. Because this has been a delightful conversation. That’s a good thing. It’s a good place to leave it like Who can we? Who can we reach out to and think today, who we haven’t reached out and thanks for a while. Yeah, few names.
Honoree Corder 21:37
Yeah, back 510 20 years, that random person you ran into that introduce you to someone else. Or they did something or whatever. And like, just do a search on the interwebs find their address, and mail them a handwritten thank you note. It’ll blow their mind. We’ll recap. It’s going to be amazing. And then you have to tell us about it.
Kevin Stafford 21:57
I will. That’s so great. Man. I’m looking at the clock. And I knew this. What happened was we’ve been talking now for on the podcast, the episode we’ve been recording for like 25 minutes, we’ve been chatting for well, over a half an hour. I could go for the rest of the afternoon. But but we were this episode again. Part two, part three, part four part 10 Definitely coming soon do a podcast feed near you. Before I let you go, where can people track you down? Where can people follow up? can people find you like learn more about you who you are, what you do? How you do it? And also where can people best connect with you? If they want to start a conversation and get to know you better? Maybe hire you?
Honoree Corder 22:34
Sure, thank you for that. So my website is entre quarter.com I’m sure it’s in the show notes, it will be in the show notes. All right. And I’m if you just search my name, you’ll find the Facebook, the Instagram, the LinkedIn, you can go to Andre quarter.com. And right on the main page, you can get a free copy of you must write a book which will then put you on your newsletter on the newsletter list. And I send a high content very valuable newsletter for writers who want to write, publish or monetize their books daily. It’s a Monday through Friday newsletter with a recap on Saturdays. And yeah, it’s fresh content. I don’t ever repeat my content. I might repeat something that I say but I don’t repeat content because it’s fresh. And it’s sometimes real time what people need. So if you’re interested in that, you can join that or you can unsubscribe and break my heart and anytime that’s fine.
Kevin Stafford 23:27
I will take it personally.
Honoree Corder 23:30
Yes, you will be dead to meet No, honestly, I want people to come and stay for as long as they want right and and get as much value as they possibly can. And if the conversation is right, and we keep patient, whatever that
Kevin Stafford 23:42
looks like. That sounds sounds perfect. Monterrey clear. I’m going to keep saying it. I have been just absolutely tickled to get to meet you and get to talk with you today. I’m going to wait as long as I can make myself wait before I have you back on just so I’m not like seeing you every week. I don’t know epi
Honoree Corder 24:00
isn’t being taught we didn’t think ta we should. who might be listening. So Todd Sullivan, you are a gem among gems. And thank you for this introduction.
Kevin Stafford 24:12
I am I’m Hi I’m happy to to double down on that on that notion. He’s my if he was my first three time guests first person to come back on the on the podcast three times. I have a feeling he’ll probably be the first one. When when I started doing the fourth round. He’ll probably be the first one when I start doing a fifth round. I expect you to be there at the top of that list as well.
Honoree Corder 24:30
Sam’s Challenge accepted.
Kevin Stafford 24:34
Todd, and the rest of the audience. Thank you for listening today. Do yourself a favor and get to know on array. It’s it’s quite frankly the best thing I did today. I did a lot of good stuff today. Thank you, Andre. Once again, thank you for listening to the audience and we will talk to you again here on the podcast very soon.
