Benj is a 10x founder and the chief architect of System & Soul—a business framework to help leaders everywhere gain clarity, control, and breakthrough. His goal is to transform 25,000 companies by 2030 – because small businesses are the life-blood of our communities.
In this episode, we talk about how Benj first discovered the tremendous satisfaction he experienced by being in the position of “guide”, the very important difference between Consulting and Coaching, and how he’s helping senior leaders become “torch-bearers” who pass this light and heat around to every member of their team.
We also touch on how important it is for leaders to not only refrain from obscuring truths about their business but also to actively work to unearth those truths and share them with everyone on the team. It’s only then that the real work can begin.
Benj is definitely an experienced “podcasteur”, which is a word I just made up for someone who’s adept at both guesting on and hosting a podcast. He shares my passion for thinking less in terms of an interview and more in terms of a conversation – because that’s where the real value is discovered.
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