How to safelist emails

Email Deliverability

We know how important it is to make sure that all of your emails go exactly where you want them to. Spam folders, content filters, Promotions tabs – there are so many ways for an email to get missed.

That’s why we put together this handy guide – to help you communicate to your clients and prospects exactly what they can do in order to never miss another email from you.

Below you’ll find instructions for how to “safelist” emails on all of the most popular platforms. If you don’t see yours down there, let us know and we’ll add it in!

Permission-based marketing

A key component to inbox delivery is ensuring that all contacts directly opt-in to receive marketing and promotional content. You don’t ever want to go where you’re not invited, so it’s important to do everything you can to get that invitation.

Having someone safelist your emails is the surest way to keep that invitation in good standing and indicate to email service providers that your emails are never “spammy”.

Contact

*Note: This is far from the only tool in our email deliverability toolkit. There are a number of other ways to help your emails land in primary inboxes. All you have to do is ask! 🙂

iMac
Gmail Icon
Gmail
To add the sender to your Contacts:
  • Select the email to open it
  • Rest your cursor over the From address
  • Select Add to Contacts
If the email ends up in your Spam folder:
  • Select the email to open it
  • Choose: Report not spam
Yahoo
Yahoo
To add the sender to your Contacts:
  • Select the email to open it
  • Rest your cursor over the From address
  • Select Add to Contacts then Save
If the email ends up in your Spam folder:
  • Select the email to open it
  • Then click Not Spam
Outlook
Outlook
To add the sender to your Safe Senders List:
  • Select the email to open it
  • On the Message tab, select Junk > Never Block Sender
If the email ends up in your Junk Email folder:
  • Select the email to open it
  • On the Message tab, select Report Message > Not Junk
  • If a ‘Report as not junk?’ popup appears, select Report
  • Back on the Message tab, select Junk > Never Block Sender
app-store-mail-icon
Apple iPhone
To add the sender to your Contacts:
  • Select the email to open it
  • Press the From address
  • Select the arrow next to the From
  • Choose Create New Contact
  • Press Done

If the email ends up in your Junk folder:

  • Select the email to open it
  • Press the arrow at the bottom
  • Select Mark as Not Junk
Outlook
Outlook (Office 365)
To add the sender to your Contacts:
  • Select the email to open it
  • Rest your cursor over the From address
  • Select More Options (three dots)
  • Click Add to Contacts then Create

If the email ends up in your Junk folder:

  • Select the email to open it
  • Press Not Junk > Not Junk
  • Press the Report button to Report as Not Junk
samsung-email-android
Samsung Mail
To add the sender to your Contacts:
  • Select the email to open it
  • Press the From address
  • Select Add to contacts
  • Click Create Contact then Save
If the email ends up in your Spam folder:
  • Select the email to open it
  • Press More options (three dots)
  • Select Remove from Spam
Mail-App-JPG-Icon
Apple Mail Client (Mac OS)
To add the sender to your Contacts:
  • Select the email
  • Rest your cursor over the From address
  • Select the down arrow and choose Add to Contacts
If the email ends up in your Junk folder:
  • Select the email
  • Click Move to Inbox
Thunderbird
Thunderbird
To add the sender to your Address Book:
  • Select the email to open it
  • Click the From address
  • Select Add to Address Book

If the email ends up in your Spam folder:

  • Select the email to open it
  • Press Junk
  • Then select the Not Junk button
samsung-email-android
AOL Webmail
To add the sender to your Contacts:
  • Select the email to open it
  • Click on the From address
  • Select Add Contact.
  • Enter a value in the First Name and Last Name fields
  • Click the ADD CONTACT button to save.
If the email ends up in your Spam folder:
  • Select the email to open it
  • Click the OK (“Not Spam”) button.