Visit San Antonio

Visit San Antonio

Creating and executing an SEO strategy for a full domain migration and website rebuild.

SEO | Strategy | Website

Key Results

From 250k visitors/month to 418k
+ 50 %
increase in organic traffic (within nine months of domain migration & website redesign)

The Client

VisitSanAntonio (VSA) is a tourism website designed to be the central hub of information for all your traveling and accommodation needs while visiting…you guessed it, the great city of San Antonio!

The challenge

Our client was looking to level up their web presence with a full domain migration and website rebuild – a huge and complicated project under any circumstances. The goal was to become the premier destination for people looking to learn more about what to do and what to see in San Antonio – everything from places to stay, history to experience, and adventures to discover.

What we did

VSA hired Boxer to design an SEO strategy to assist in the website migration from their old URL to their current one. Our goal was to achieve a stable and smooth transition to the new website and URL, making sure that organic traffic didn’t take a significant hit during the post-migration period.

Of course, we also wanted to see that traffic recover quickly and significantly improve in the months that followed.

The results

On launch day, traffic to the site had begun to rise slightly from some of the changes we were testing, to 245k users/mo. Subsequently, we saw a dip in traffic for a period of about one month post-launch. This was something that we had planned for and anticipated as being due to Google’s “algorithm confusion” while it gets reacquainted with the changes to the site.

We continued with our SEO optimizations, as planned. After 90 days, traffic to the site had grown to be higher than it was before the launch:

Do you have a similar project in mind?

Whether you’re going for a big rebuild or looking to make small tweaks on-the-fly, a change of any size to your website can have a profound effect on your business.

Your website is still one of your best chances to make a great first impression on your future clients. It is one of the key first steps on the journey to building the trust that will be the foundation for all your professional relationships.

Let’s talk

From concept to execution and beyond, we focus on creating the website that you need to get the results that you want – and keeping it that way with our Holistic Website Health service.Get in touch and tell us about your challenges.

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