Dynamo Fitness

Dynamo Fitness

Establish and grow the presence of an Australian fitness retailer in the e-com space.
International | SEO | Strategy

Key Results

+ 50 %
boost in organic leads

The Client

Dynamo Fitness is a premier provider of quality fitness equipment in Australia, with stores in both Perth, Melbourne, and Sydney. In 2012, they began as a small family-owned business, based in Perth, and have since expanded to have multiple stores all across Australia.

The challenge

Our client’s brick-and-mortar business was doing well, but they knew that in order to grow into the industry leader that they knew they could be, a comprehensive digital strategy would be necessary.

Increasing the organic reach of a business in this sector presents its own unique set of challenges – not just on the technical side, but also in targeting competitive high-value keywords that would have us showing up near the top of searches not just near to where their stores were located, but everywhere around the country.

What we did

Our approach was two-pronged: Focus our efforts toward the on-page optimization of product listings and content, as well as off-page link-building and citation work – the ultimate goal being to increase the overall organic reach of their website by all available avenues, and establish Dynamo Fitness at the top of key search results all across Australia.

The results

We increased Dynamo’s organic leads by 240% and got them onto the top 5 in Google® Australia for highly competitive keywords such as home gym, exercise bike, and treadmill.

Do you have a similar project in mind?

This kind of work requires a good blend of expert technical skills and intelligent digital marketing strategy – Boxer is fortunate to have both of these pillars represented on our team.

Just tell us what you what to achieve, and we’ll let you know what experience we have in your sector, and how we can help you. Alternatively, you can check out more of our work here. Our methodology has been successful in almost all sectors, delivering double and triple-digit improvements on average.

Let’s talk

With our Holistic Website Health approach, our goal is to find the best strategy and solution for your business, and then help you execute it. We’d love to discuss your goals and understand your business’ pain points.

Get in touch and tell us about your challenge.

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