With featured guest

Stan Peake

Share on:

Stan Peake | The Remarkable Coach | Boxer Media

Michael dives deep with Stan Peake into the power of taking action and the significant role emotions play in driving us towards our goals. They also explore the fascinating connection between our thoughts, beliefs, emotions, and actions, and how understanding this sequence can help us achieve remarkable results.

Stan also shares his personal journey as a coach, starting with a modest goal of having 100 clients and quickly exceeding it. He discusses the importance of increasing our awareness of our thoughts and how that can lead to significant growth and success. 

But it doesn’t stop there – Stan is currently working on a groundbreaking book about teaching leaders to be coaches. He explains the need to shift the approach to leadership development, providing practical skills and tools for leaders to effectively coach their teams. What’s more, he shares his insights on bridging the generational gap between Boomers, Gen Xers, and Millennials in the workplace, and the importance of mentorship and investment in the younger generation.

A bit about Stan:

Stan Peake is a certified executive coach and corporate facilitator. He is a 7x entrepreneur, 4x bestselling business author, and TEDx speaker. Stan is on a mission to help 1 million leaders discover their potential.

Where you can find Stan:
LinkedIn: https://www.linkedin.com/in/stanpeake/

Where you can listen to this episode:

Share on:


[00:00:00] Michael Pacheco: Hello again, everyone. Welcome to another episode of the Remarkable Coach podcast. As always, I’m your host, Michael Pacheco. And today with me, I have an encore presentation of Stan Peek. Stan joined us. I don’t remember when it was. It was over a year ago, I think. It must’ve been, it was a minute ago.

And, and this is his second time on the podcast. So we’re going to just kind of catch up a little bit and talk about what’s new in his world. If you didn’t have a chance to check out his first episode, definitely go back and check that out. Stan is a seven time entrepreneur, a four time bestselling author.

Is it five time now or five time

[00:00:36] Stan Peake: yet? Soon. Five time now and hoping for

[00:00:38] Michael Pacheco: six. There we go. Five time bestselling author. I have an old bio from, from when we met before and TEDx speaker on a mission to help 1 million leaders discover their potential. Stan, thank you once again for making time for me and welcome back to the

[00:00:54] Stan Peake: remarkable coach.

Pleasure’s all mine, Michael. Thank you for having me back. I had a blast last time and hope we can give a lot of value to the audience and just always enjoy chatting with you. So thank you.

[00:01:05] Michael Pacheco: Awesome, man. Thank you. For those of our listeners or, and viewers who have not had a chance to listen or watch your first episode, why don’t you just tell us a little bit about yourself, who you are, what you do in your own words?

[00:01:19] Stan Peake: Yeah. I’m a coach. I’m called a performance coach. I’m here to help driven entrepreneurs and executives reach their potential. Sounds like a Hallmark card, but my backstory is I was at a place in my life maybe 15 years ago where I was literally living 0 percent of my potential couldn’t have gotten much lower.

And so I’ve been hell bent ever since living on borrowed time and I write, I speak, I coach all from a purpose of trying to leave my corner of the world a little bit better than I found it. I know what it’s like to have the lights on, but nobody home. I know what it’s like to exist, not truly live and certainly not thrive.

And it sucks and it’s painful. And not every day is a great day, but I try to live every day with purpose. And I try to help other people live with more purpose. And just make the most of the one shot at life they got. So that’s what I do. It happens to be my job, but it’s really a calling. And I’m an entrepreneur and I’m a leader and that’s who I understand and that’s who I live to serve.

I love it, man.

[00:02:27] Michael Pacheco: In the bio you’re on a mission to help 1 million leaders discover their potential. That’s a big calling as you call it. How, what’s your plan? How do you, how are you going to do that?

[00:02:38] Stan Peake: What I love about that number is that it is big enough and it stretches me. When I started my coaching business in 2015, the number was a hundred at the time.

I knew that a full time practice for a coach is around 10 to 15 clients. And I thought if I’m halfway good at it, I’m not going to have a big turnover. So I might have clients for a while. So I thought a hundred is like a career. And I didn’t take into account speaking engagements or writing books, but even just one on one coaching before I knew it, I was there.

So then you start adding live events and I go, well, let’s see if I can do a thousand and then 10, 000. And I just skipped over a hundred thousand because I, it was too linear. I could see where I would get there. A million. I didn’t know how I was going to get there. And that’s why I knew that was the right number.

But the plan is to continue coaching as many people as I can through our company FSQ Consulting. We now have a team of 33 coaches, so that helps spread the impact in five countries. So I love it. We have coaches I haven’t met in person helping leaders I haven’t met in person. So while I’m sleeping, awesome things are happening, and then writing the books helps me reach people that I wouldn’t normally reach one on one as well.

And God willing, I’ll be able to do this for several more decades. And so although I’m living on borrowed time, I’m patient with how long it’ll take me to reach that number. And I hope to add a zero by the way, with a big team. I hope I get that number and say, well, I’m not done. I think I’d be bored if I was retired, so I’m going to keep going for a while.

[00:04:20] Michael Pacheco: I love it, man. I love it. So let’s talk about your, your book. So again, the, the outdated bio that I have was a four, four time bestselling author. You’re currently five times. So tell us about, tell us what’s, what’s new since the last time we talked. Clearly there’s been a book that did well.

[00:04:36] Stan Peake: Yeah, there’s a, so the last book that did well, that we, that I don’t know that we were discussing last time was called life literacy.

And so if we didn’t, if that, if we didn’t chat about that, I’m trying to remember the exact timing. And the reason I’m not clear is because we launched that book right in the middle of the pandemic. And we all know nobody can tell time from 2020 to 2022. So my memory is a little short on that one too, but that one ended up being a bestseller in Canada and the United States on Amazon specifically around career development and leadership.

That book was written because My business partner and I both exited our companies at an opportune time, but also because it was no more fun. There was a lot of young people who were amazing, hardworking, had the values, got the vision, and we’re all over it. But we had a greater number of people who, yeah, they just weren’t really there for it.

And this is not a chastise of millennials or Gen Z or any of that. But what happened was what worked for me wasn’t working for the generation behind me. Taking full responsibility, I was no longer the right leader for them. And I thought like, I’m way too old, way too young to feel this old. I know that’s a Garth Brooks song.

But regardless, he felt the same way. We started reaching out to our network of entrepreneurs and executives, and we realized it was a much bigger trend. So we, we wrote that book because our philosophy is leadership is when and do nothing.

So we wanted to contribute. We wrote a book to Millennials about how they can get ahead and how they can stand out in the crowd instead of continually being labeled with that entitled you know, label. We also wanted to write a book for our generation and older with, hey, a lot of Millennials are harder working than some Gen Xers and bring new and innovative ideas.

You need them. They’re going to have to run the company someday. Might as well start mentoring them. So we were thrilled that book did well. And yeah, that’s the one that went bestseller since lots more updates, but happy to pause for questions or if you want me to keep going, I’ll keep going.


[00:06:56] Michael Pacheco: one thing I, one thing I do want to say is that I appreciate that you did mention Gen X because in all of this, in all of this conversation in the past, you know, let’s say six years, about maybe a decade you know, between Millennials and Boomers and Gen Z, it seems like Gen X, it seems like people just forgot about us.

[00:07:18] Stan Peake: They did, and we have a very important role. Gen Xers are going, as a generation, the call to action for Gen Xers is to be the bridge builders between the baby boomers who are exiting the workforce and the millennials who are a much larger population demographic than we are. We’re going to hold all the keys.

In fact the, the research that’s a few years old estimated that by this year, by 2023, 75 percent of the workforce is millennials or younger. So it’s naive to think that we can’t mentor, train and invest in millennials. And if the baby boomers aren’t going to, then Gen Xers have to. Let’s face it too.

There’s, there’s millennials that I think are now 40 or at least getting close to 40. So when we say millennial, we’re not talking about someone in their 20s. We’re talking about now people that are experienced and ready for leadership positions.

[00:08:20] Michael Pacheco: For sure. For sure. Yeah. Nice. Awesome. So what about well, just go ahead and keep going.

What else is, what else is new in your

[00:08:28] Stan Peake: world? Well, so the new the new thing is since we last chatted I think we were maybe talking about I had my own coaching company and we had a, a collective that I had become part of. Since that time, my Coaching company is completely now absorbed by the collective consulting company, which is called FSQ.

F status quo is what it stands for. People can draw their own conclusions of whether it’s forget or the other word. I love it. But we just feel that. Convention doing the same thing we’ve always done is going to give us the results we’ve already gotten. I know that sounds cliche, but leadership is an example.

And that brings up the next book. Leadership is something that we understand, but don’t. Everybody knows leadership when they see it, but there’s not one universal definition. If we expand on that, and that’s not new to anybody, we, if we don’t fully understand leadership from a universal definition that we certainly don’t know how to teach it in a universal fashion.

So what we do is we take a skill set that is complex, layered, and rooted in interpersonal skills, but we teach it in an academic setting. Let’s go read a book about emotional intelligence. Let’s take a course on communication. As opposed to learning those in a person to person or many people dynamic.

Give me an example, too. We were facilitating with clients several months ago, and we were doing a leadership offsite. It was in Las Vegas, and we were talking about listening. Now, listening is something, how many, how many coaches know what active listening is? I hope all of them. And we can talk about listening with your whole body, but those are concepts we read about.

That’s not how you become a great listener. So to teach that skill, I’m giving an example here about shifting from reading about leadership to living it. We took a group of 26 leaders in one room. We turned up you know, background noise and music, and we tried to give them the most profound question we could.

Partnered people up, but 13 pairs of people were all in the same room. And we asked them to have this intimate conversation about each other’s purpose at the top of their lungs as loud as they could. So now you got 13 conversations happening and I won’t yell. I got a loud enough voice, but the cool thing about it is you can talk about a skill, but then you get into experiential learning.

And everybody got it. And we had the debrief and it’s like, how hard was that? And it was so cool that all these people who just heard about active listening were saying, I didn’t even hear that background noise. Really? Yeah, they were able to be fully present, be right there, and develop a skill that is essential to leadership and coaching for that matter.

[00:11:32] Michael Pacheco: I am personally fascinated by that , and I wanna, and I wanna know more I am, I am, I am diagnosed a d d and if, if there’s. You know, if there’s any background noise, I can’t focus on anything. It’s, it’s, it’s nary impossible for me. So I’m curious, like, like what’s, can you, can you, I know, obviously we can’t replicate that environment here, but can you talk a little bit about what sort of.

Maybe on like a tactical level, what, what is active listening? How can you, how can you, how can someone focus on something like that with so much going on in the

[00:12:12] Stan Peake: background? Great question. And it requires requires intention, focus, and practice. So focus, the example I always give is. Let’s say you bought a new outfit or you bought a new vehicle.

The vehicle one is great, but people don’t buy new vehicles that often. When you buy a new vehicle, let’s say you bought a Ford. All of a sudden you see all the Fords on the road. The proportion of Fords on the road didn’t change, but what happened was your awareness of Fords did. And you were able then to pick out, wow, there’s a lot of boards on the road.

You didn’t, it wasn’t even on your radar before that. So bringing something to attention is one way we have a greater chance of having a hand on the steering wheel in keeping with that analogy, in terms of our conscious mind versus our subconscious mind. The, the research shows us that we have over 5, 000 thoughts a day and we have very little control of those thoughts at the initiation.

Where the control comes in is when we are aware of the thoughts we might say it’s a shitty day. That’s a thought that could pop up because of the weather, because of our first meeting, whatever. But we have a choice as to whether or not we adopt that thought, whether we decide to believe that thought.

So bringing awareness to our thoughts is the first thing in the context of listening. Being aware that we’re distracted is the first step to becoming undistracted because we can reroute our focus back to the individual who’s right in front of us. Now there’s other tactical things we can do. Phone is off.

Laptop is closed. If it’s a meeting over Zoom, no other browser is open. There’s lots of tactical things we can do to decrease the likelihood of distraction. And then if we’ve trained our brain, then we can become refocused much sooner with practice and with intention. Can

[00:14:07] Michael Pacheco: anybody do this? Cause I’m not, I’m not convinced that I can do this, man.

Like honestly, I’ll be like sitting on the couch with my laptop writing an email. And if my, my daughter, we just were chatting before we hit record. I’ve got a one year old daughter now. And if she’s playing with toys or, you know, banging something or just making noise in general, I, I will space out and I can’t focus on what’s directly in front of me.

It’s impossible.

[00:14:35] Stan Peake: Impossible. There’s always caveats. I mean, especially a one year old daughter. There’s that there’s that issue in trouble. Is she in imminent danger? I mean, let’s face it. I mean, I’ve got a now 14 year old, but when they’re young, like toddlers or just before that, as parents, we got to be actually aware of the threat of danger.

So, so there are actual I want to say actual because there’s always perceived, you know, a lot of people say, but I’m different. And that might also be the case. Yeah. There is clinical diagnosis when it comes to how people learn and their ability to focus. So I’m not saying that there’s a, you know, silver bullet solution for all.

But what I am saying is that anybody and everybody can become more aware of their thoughts, and they can put intention into whether they decide to focus on a thought or not. They can still be distracted, but it’s like anything. It’s no different than going to the gym. If everybody worked out, would we all look like Arnold Schwarzenegger?

Of course not. Yeah. Could everybody get stronger? Yes. So as long as we, yeah, as long as we baseline our expectations maybe maybe someone’s highly creative and someone who’s highly creative if they are trying to force themselves to be highly productive, they might be setting themselves up for failure.

Einstein had a famous quote, everybody’s a genius, but if we judge a fish by its ability to climb a tree, it’ll spend its whole life thinking it’s stupid. So I also would add self awareness if we become aware of our gifts and our gaps, then we can actually helps in our search for our passion, our calling and, and the kind of careers or endeavors we take on.

I see the guitar behind you. And you know, the whole setup that’s something that if you gave me. Malcolm Gladwell’s 10, 000 hours, see you in 10, 000 hours, I’m still going to be terrible and singing even worse. I’m not kidding. I have video evidence that I will never share with anyone. My wife happily would.

We were in Philadelphia. We’re at a karaoke bar. I sound like Frankenstein singing. Maybe even Frankenstein, after he’s had a few, and he decides to project his voice louder. It’s awesome.

[00:16:59] Michael Pacheco: So for our listeners and viewers, I will be getting in touch with Stan’s wife after this and getting that footage, we’ll put it on the show

[00:17:05] Stan Peake: notes.

Oh man, it’s yeah, you know those things that come back to haunt you? If I ever make it big sometime, that’s, that is the clip that’ll be heard around the world. Yeah. But again, it goes back to set yourself up for success. Right? We, that’s the great thing about just life is that we can have different goals.

You and I clearly have a lot in common, a lot of shared interests, but we also have things that we don’t necessarily share in common. That’s the beautiful thing. That’s why I love talking to you. I have the ability to learn from you, learn with you. And then we’ve got this zone of stuff that we have shared interests and common knowledge.

[00:17:39] Michael Pacheco: Sure. Sure. Yeah. It’s the Venn diagram. Awesome. Awesome. So I think, I think I cut you off. You were talking about Vegas and active listening. And then I wanted to know more about that. But you were, you were telling us all of the other new things that are, that are also new since we last spoke.

[00:17:57] Stan Peake: Well, that springboards.

I mean, that was a great working with a fantastic client. Just just thrilled working with them working with their team as well. A team of our coaches working with their leaders. But that really began the curiosity and the research for the next book. The next book working title fixing leadership. We’ll talk about when this episode comes out, but the book will be out towards the end of this year 2023.

And we started doing a ton of research because. We noticed the gap. We talked about what leadership is, how it’s taught. There’s a, there’s one gap. The other gap is when leadership is taught are we teaching the relevant skills? Have we caught up to what leadership is today? Because we remember like 1982, the leader was the smartest person in the room.

And if we’re being real, the not the right thing, but the standard practice was the leader was the smartest guy in the room. That was what was most common. Today, the role of the leader has changed. Number one, we expect leaders to be able to make critical decisions with less information. We expect leaders to do a great job of prioritizing and balancing both tactical strategy as well as cultural ideology.

Speaking of which the left and right hemispheres of the brain blood flow circulates back and forth better in the female brain. And so there’s some neuroscience to back up that women make better values based leaders. Which I find fascinating but today someone who gets hired today has different expectations of their boss from middle management all the way up to CEO where I’m going with this is before it was, how do I do my job?

Leave me alone as Gen Xers and as baby boomers. We wanted to be left alone by our boss

[00:19:50] Michael Pacheco: when you, 10, 20, 30 years ago,

[00:19:55] Stan Peake: Yes, but I’m also talking generationally. There’s a difference in generations between the expected level of interaction with their direct supervisor. So boomers they wanted to see their boss as little as possible.

Tell me what I need to do. Leave me alone. Unless I screw up, then I expect to be scolded. Us Gen Xers a little more, maybe once a week, once every two weeks, I’d like to get some feedback once in a while. Not just if I screw up, I want to know if I’m doing a good job, maybe a little bit of coaching.

The, the research on millennials is, and this is old research, maybe it’s changed a little bit, but they wanted to interact with their boss seven times a day. A day. Now, that doesn’t mean seven one on one meetings a day. Maybe that’s some more social interaction. They wanted to get to know their boss a little better.

They also wanted more on the job coaching. Huh. They literally want coaching from their boss. Now, that’s not a bad thing until we realize that the baby boomers who are retiring now through their whole career have received less than two weeks of leadership development, total combined. And if that’s what the experienced generation is getting, it’s not that hard of a mental leap to realize the less experienced generation has received less training.

Now, remember, the role of the leader has changed. If we’re doing barely any leadership development training, how much training are leaders getting today to actually learn how to be coaches? It’s a nice round number. Goose egg. So, the, the, all this all says How we’re teaching leadership development, we’re trying to take a front row seat in changing how we do leadership development.

And the next book is all about tackling that. Teaching leaders how to be coaches. We’ve identified 15 key skills, listening obviously being one of them. We’ve already discussed on what leaders can do without having to be a certified coach. To meet their team where they’re at and develop a coaching approach to leadership.

So that to me is a bit of a legacy piece that I’m hoping like, yes, I’ll write more books, but this is what I’m proud of. And I’m really hoping to make a dent to help more leaders be more successful and help their teams thrive more.

[00:22:11] Michael Pacheco: This is, this is book number six,

[00:22:13] Stan Peake: right? This is book number eight. So candidly, I do have two books that performed abysmally on launch.

[00:22:20] Michael Pacheco: That’s good. No, if you, if every single one of your books was a bestseller I, I, I would be upset with you. Cause I, I don’t have any bestsellers.

[00:22:29] Stan Peake: Well, that’s how we learn anything. I’ve spoken in front of a lot of people on big stages before. But I also gave a free talk, downtown Calgary to three people once, like anything, when you try something new, don’t expect to be great at it right out of the gates.


[00:22:46] Michael Pacheco: Awesome. So with this, so book number eight, then are you, so this book is going to be focused on, on all of that. The, the, the teaching leaders to take a coaching based. Approach to leadership. Are you going to, is that, is that’s going to be kind of a how to, is this going to be more of a philosophical type of book?

Are you going to have the 15 different? Tactics in there and how to implement those. What’s the scope of the book?

[00:23:13] Stan Peake: It’s it’s research meets inspiration meets how to. So the research is we did a study with 180 executives or leaders in 26 countries. We asked them what they weren’t prepared for when they started leading others.

So we wanted to expose what are the gaps today? What are people not being prepared for? That’s the research part. Then I interviewed 10 of the best leaders I could find in business, sports, politics, religion philanthropy. I wanted to cover a few different bases. And their, their advice, their wisdom is, Oh, I can’t wait for people to read it.

So you’ve got this kind of inspiration piece combined with the research to expose the gaps, then you’ve got the lived experience. And it’s not just me, it’s our coaches who have put together this wisdom, which really is, what should we be teaching people? And that’s where it comes down to, if this is the gap and this is where we want to go, here’s 15 skills that can help you get there.

Breaking down each skill, how to learn it, how to apply it and then at the end is a bit of a call to action because reading about leadership doesn’t make you a great leader. I specifically call out if you’re a leader, here’s what you can do. If you’re an HR, here’s what you can do. If you’re a business owner, here’s what you can do.

I’m that guy. I don’t want someone to listen to me speak and then go back to what they were doing. I want someone who’s heard me speak to do something different as a result of listening to me.

[00:24:39] Michael Pacheco: I love that. I love that, man. I’ve, I’ve lost track of how many business books I’ve read and not implemented.

And, you know, I mean, I’ve only got myself to blame for that, but I can imagine, I can imagine how easier it would have been you know, if, if only through motivation and inspiration, if there was specifically like a call to action at the end of the book, it’s like, okay, so you’ve read all this stuff, you, you, you know, My thoughts on it.

You’ve got kind of my paradigm. Now go and make it happen. Here’s what you can. Here’s what you can do based on where you’re at in, you know, in a, in a corporate hierarchy or something in a business hierarchy.

[00:25:22] Stan Peake: I think that’s stage of career stage of life, right? And that’s the great thing about leadership is no one knows at all.

One of the books that inspire what? There’s a lot. I do a lot of research before I read anything. I don’t care how much you know, there’s always more to learn. And I take that directly from John Maxwell. I remember reading a leadership one of his books that’s more recent, I think it was 2019.

And at that time, Maxwell’s in his seventies. So he’s amassed a lot of knowledge, written a lot of books. And I still really was inspired by his. Preface that yes, there’s a lot of downloads here, but the more I learn about leadership, the more I realize I have to learn. If I write another book in five years, there’s going to be more stuff to it.

And so that to me and to anyone listening. I know there’s a lot of coaches listen to your podcast and a lot of those coaches have been told or have the thought themselves, they should write a book. And what gets in the way of writing the book, at least from my own experience is, well, shit, what book haven’t what book hasn’t been written about leadership or coaching or whatever?

And the answer is none. It’s all been written. Yeah. But the book hasn’t been written with your stories, with your ideas, your philosophies, and no one is going to write the. And they’ve

[00:26:33] Michael Pacheco: never, it’s, it’s never been written with your message. Right. And, and, and, and readers, readers and leaders, readers and leaders, that’s what rhymes.

The, the people reading these books, right. The people taking in this content, they’re going to resonate with different things. And like you were saying. Like, you know, your stories are going to be very specific to you. Your message is specific to you. Your voice is unique to you. And you’re going to, you know, you’re going to inspire someone.

You’re going to resonate with a reader in a way that John Maxwell’s not going to, perhaps, right? Because it’s different.

[00:27:10] Stan Peake: Yeah. Think about, like you mentioned, you’ve read a lot of books. I’ve read a lot of books. We take a little something from all of them. Maybe you’re more inspired by John Maxwell, maybe you’re more inspired by Marshall Goldsmith or Tony Robbins or whoever, right?

But, and, and even if you and I read the same 30 or 50 books, we’re still going to pull something different out of each of them. That’s the beautiful thing about it.

[00:27:32] Michael Pacheco: Yeah. Yeah. I love that, man. That’s a really great way to look at it. And I think that is, you know, I mean, I think this is also to like, this could be a call to action.

In fact, I’m making this a call to action right now for anyone, for anyone listening who thinks like you’ve been thinking about wanting to write a book, or maybe this is a call to action to myself because I’m a perfectionist and I’m waiting until I can write the perfect book. And I know as well as you know, as you’re saying it, that’s not going to happen.

There’s no such thing as the perfect book. So if you think you’ve got a book in you, just, just, just start writing and, and get your stories in there. Use your voice. Don’t, don’t use AI to write the stupid book.

[00:28:13] Stan Peake: In fact, let’s do this together. Let’s make it a call to action. I love to share my process for writing books.

That’s made it way easier for me. I write them backwards. And so if you’re thinking about writing a book and you’ve never done it before, I’m happy to give your audience a few steps. The first step I always use is, who is this book for? Get real clear on your intended audience. Who are they? Where are they?

Not just geographically, but in their life. Is there a certain industry? Whatever. Get crystal clear on who your audience is. Now, the part of that is, if you know who your audience is, Ask yourself the question, what do you want them to do as a result of reading your book? Not what do you want them to learn, what do you want them to do?

Now, there’s the self serving side, take your course, hire you as a coach, whatever. But I’d like to think there’s usually more of a bigger picture, a purpose, a mission to it. You want them to… Implement different healthy behaviors, or you want them to go after their dreams or you want them to you know, become a better leader.

There’s an outcome you’re hoping for. So if you know your audience and you know your outcome, then coaches can appreciate this. The precursor to action is emotion. I’m a big advocate for cognitive behavioral therapy, which is basically there’s a trigger event. Causes of thought, thoughts to beliefs, beliefs to emotions, emotions to action, and our actions dictate our results.

So if you know what action you want your audience to take, then it’s not that hard to reverse engineer what emotion you want them to feel so that they’ll most likely take that action. So now you know what the outcome is and you know how you want your audience to feel. Now all you got to figure out is how do I make them feel that through stories, through statistics, through case studies.

And through storytelling, so you basically your book is how do I get my audience to feel that emotion? The last piece is how do you open and capture their attention quickly? And how do you close with a bang? And you and I just gave an idea for that a call to action, an inspiring call to action. That’s how we can end.

If we can follow a process like that, your book writes itself. Otherwise, you take all this information we hope to, and we don’t know where it’s going. It’s like I’m going to tell you what, you and I are going hiking together. I’m not telling you where we’re going or how long we’re going to be gone.

What would you pack? You have no idea, right? But if we’re clear on the destination, you start to know exactly how you’re going to get there. The last piece I always ask a potential author to consider when writing a book is What does this book do for you? Is this something you’re trying to make money at?

Is this a means to an end where you’re trying to establish thought leadership and your credibility in your space? Is this book lead gen that you hope to get more coaching clients or book more speaking gigs or sell your course? Be really clear on what this does for you, but I always do that second, I think about your audience first, do the, do the give, and then think about your ask.

And then you’ve got not only a way to write your book, but it also aligns with your overarching business strategy so that you don’t get spread out doing a book here, a podcast there, and then going, Oh my God, there’s no hours left in the day, and I’m not making enough money. It should be aligned. Yeah.

[00:31:41] Michael Pacheco: I love it.

That’s great, man. That’s awesome. I appreciate you, you sharing that. I think that’s fantastic. Can you talk briefly about the, what, what it looks like to reverse engineer that you know, using CBT to reverse cognitive behavioral therapy, to reverse engineer from the results. You know, what do you want your, what do you want your reader to do? What action do you want your reader to take? And then reverse engineer that to the emotion that you want them to feel.

What does that look like? That’s

[00:32:07] Stan Peake: great. Yeah. So if we think let’s think about a specific action. So the book I’ve just written and again, the working title is fixing leadership. The action I want people to take and let’s use a specific audience. I want a decision maker in the corporation to let’s say they’re the VP of HR or talent and culture.

I want this person to critically evaluate what they have in place in terms of their leadership development practices. And they don’t have to hire us, but if what they have is not up to snuff, I want them to rip it up and create something new. Fix it. So, right, I want them to fix it. So the action is evaluate and improve.

Now, in order to do that, they have to have an emotion of conviction. They have to understand that right now they’re losing leaders unnecessarily and probably just as unfortunate, they’re keeping leaders who are ill equipped to do the job. And that is, that is holding people back in the organization. It’s leading to turnover.

So it’s exposing that decision maker to that reality. You’re bleeding cash unnecessarily. You’re losing good people unnecessarily. And you’ve got latent talent that’s not developing to its potential all because you haven’t cultivated great potential through great leadership in your organization. So the emotion I want people feeling pissed off a little fearful, not from a fear mongering, but I want them to feel the problem.

And how do I get them there? As I mentioned, statistics. There’s a lot of statistics. One statistic is right now organizations spend about 385 billion a year on leadership development. And through all of that, approximately 11 percent of all organizations have leadership talent and succession that they need to 10 years.

If we’re spending 400 billion, we should be a lot closer to 80 to 90 percent of organizations having the talent they need. So there’s a massive gap. Another statistic is that for every year an organization puts off a proper leadership development program, they can actually have their revenue declined by up to 7 percent the very next year.

So this is not a fixed expense. There’s actually ROI built right in. You’re

[00:34:41] Michael Pacheco: using, and you’re using quantifiable data in order to bring out emotion in these, in the decision makers and in your readers.

[00:34:51] Stan Peake: That’s exactly right. Over and above the case study research, which all research you could say is subjective.

Well, where’s this study, you know so, so if someone wants to completely refute my research, no problem. There’s still 32 references documented, everything from Forbes magazine to human resources, documented research, you name it. Yeah. It’s all out there. Nice.

[00:35:17] Michael Pacheco: Awesome. That’s great.

[00:35:19] Stan Peake: That’s how we, that’s how we’d reverse engineer.

This is the emotion. Understand it. How do we get them there? Expose them to those statistics, help them understand the problem and what is, what that looks like in their organization. Yeah.

[00:35:33] Michael Pacheco: I suspect, I mean, statistics on the back of. Stories would, would, would be helpful as well, right? Because stories is like, you know, historically stories is what connects humans from, you know, the dawn of time.

[00:35:49] Stan Peake: That’s you’re, you’re bang on. That’s exactly right. It has to be both. It really has to be both. And I also, as I mentioned, interview some top level leaders. So as we talk about the research and talk about the skills. I weave the stories of these leaders into that so that we’re always toggling back and forth between best practice, research, and stories.

[00:36:09] Michael Pacheco: That’s great, man. That’s awesome, Stan. I appreciate you taking the time to share some of that with us. Those are great tips. I’m going to be using those myself. If no one else listening does, I will at least be using them for sure.

[00:36:21] Stan Peake: Well, I love that it’s a call to action. I remember Les Brown saying that everybody has a book in them, but less than 1 percent of the population ever publishes it.

So I hope that more of your listeners will take that call to action, take the pressure off themselves to write the next, you know, amazing book. If one person reads your book and changes their life, it’s worth writing. So

[00:36:43] Michael Pacheco: yeah, this is great, man. And this is, this is, it’s kind of funny too, because the, the podcast that is going to be released in the future, right before yours, before this podcast is with a woman named Honorée Quarter.

Who is, are you familiar with her? So she, she co-wrote name rings a bell. She co-wrote Miracle Morning with Hal Elrod and she’s a a, a book, a writing coach, a book publishing coach. So that’ll be kind of a one-two punch, two weeks in a row with some great some great ideas and, and information on, on how to, to get your book done.

So I think that’s, that’s kind of fun. Awesome. Sweet man. Well, Stan, is there anything else? I want to be respectful of your time here. We’ve been going at it for about 45 minutes. Is there anything else that you want to chat about that we haven’t had an opportunity to touch upon

[00:37:27] Stan Peake: yet? Oh, I mean, we could chat forever, clearly.

But just if there’s, I, I, I’m really. Open to people messaging me on linkedin. I’m very active on linkedin. My email is stan at get success faster. com So if people want to explore these ideas further feel free to reach out I love your platform. I love your podcast. I think you’re awesome And just i’m here to serve so if I can serve beyond our time together, i’m happy to do so Thank you, brother, I

[00:37:56] Michael Pacheco: appreciate that.

And for our listeners and viewers, of course, we’ll have those links to Stan’s website, get success fasters.com, as well as his LinkedIn directly to his LinkedIn profile. We’ll have those links on our podcast. I’ll throw in some links in there too about some of the books we talked about. I know we talked about leader Leadership with John Maxwell, and of course your books.

We’ll get those on there as well. So yeah, man, I mean, this has been great. Thank you so much for, for making the time for me.

[00:38:22] Stan Peake: Anytime. It’s always a pleasure, brother. Time with you as well. Spent. Thanks, man.

[00:38:26] Michael Pacheco: I appreciate it. And thank you as always to our viewers and listeners, you guys the podcast doesn’t mean anything without you.

So always appreciate that. And we will see you guys next time. Take care.

Think you'd be a great fit for the podcast?

Apply now to be our next guest!

Check Out Boxer Services

Be different

Enhance Your Brand

Most coaches struggle to explain what differentiates them from the next guy, let alone why your hot new prospect should pay you $10k more than your competitor who is seriously undercutting you.
Establish Your Authority

Establish Your Authority

Social Omnipresence allows you to meet your ideal prospects where they’re at by amplifying your authority across the same social media platforms where your clients are already spending their time.


Expand Your Network

What would you do with 300 new leads connected with you on LinkedIn each month? You’d probably build relationships with those prospects a lot faster, turn those relationships into clients, and make a lot more money!

Leverage Your Website

Elevate Your Website

You’ve established your brand and your authority. You’ve grown your social following and your LinkedIn following exponentially. People look up to you, they know you have answers, and they want to visit your website to learn more.

Before you go...

…how about another newsletter? 😉

In all seriousness, you’ll love this one. Five minutes each week with illuminating insights & amplifying spotlights from the world of business, branding, coaching, and marketing.

If that sounds like your speed, we’re more than happy to have you.