With featured guest

Alice Karolina – Key to Effective Branding

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Alice Karolina

Are you an emerging leader who likes to build potent, values-driven brands that grow from within and evolve through practice? I hope so – because your brand is the key to building a business for this new world.

Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. Branding is important because not only does it make a memorable impression but it allows your customers and clients to know exactly what to expect from your company.

Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. A Brand Strategist can help you discover and explore yourself as an individual with your own message that stands on your own brand.

This episode will help you uncover what is already there. Let’s look at the big picture and determine the future vision that you want to realize.

A bit about Alice:

Alice is a Brand Purpose Strategist, and the founder of the movement for ethical marketing: @theethicalmove. In an instant-gratification society, her mission is to create a culture of meaning instead of more.

She believes that we are on the cusp of a new world: one that is questioning the way things are and is imagining a future that benefits all of humanity, not just a select few. This new world requires a new way of thinking and communicating – we need to tell stories of substance, share products that serve the world, and sell with integrity.

And this is where you come in. Thought Leader. Changemaker. Trailblazer. Disruptor.

Your work isn’t just business – it’s here to change the world. And for that to happen, you need a brand purpose that is deep, potent, and clear. Your brand has to be firmly aligned with your values and ethics, so you can be an example of what your industry could become. You need to share the true expression of you and where you’re headed because your people want to do more than follow you; they want honest connection, a chance to relate, to belong. They want to become part of your mission.

It takes courage to leave the status quo behind and build a world rooted in purpose and vision. But you’re not alone. 

Where you can find them:
LinkedIn: https://www.linkedin.com/in/alicekarolina/ 
Website: https://www.alicekarolina.com/

Where you can listen to this episode:

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