Future of Fitness

Future of Fitness

Social media growth plan and execution for a top-rated fitness podcast.
Podcast | Social

Key Results

+ 50 %
Instagram Engagement
+ 50 %
Instagram Reach
+ 50 %
Instagram Profile Visits

The Client

Future of Fitness is a top-rated health science, fitness, and wellness interview podcast featuring bleeding edge experts and entrepreneurs, with over 200 episodes and counting. Eric Malzone, the host of FoF, is a business coach in the fitness industry and he uses the Future of Fitness podcast as one way to establish his authority in the niche.

The challenge

We were approached to help increase social and brand awareness around the Future of Fitness podcast, which would lead to increased podcast downloads and email list subscriptions. Eric preferred fewer, higher-quality social posts, which meant less frequent posting – something that can and does negatively affect algorithms across all social media platforms. Eric was also unable to devote time to audience engagement during the campaign.

Growing Future of Fitness posed a unique challenge as there were a number of limiting factors: The website was built on Squarespace and it didn’t host any of the podcasts natively, nor did it host a blog of any kind. We were limited to social media channels for growing awareness around Eric’s FoF podcast.

What we did

We ran the podcast through our Social Omnipresence program. After discussing social channel opportunities with Eric, we decided to focus primarily on Instagram, and Facebook for three months.

The results

We designed and executed a social media strategy intended to increase reach to new people and the authority of the Future of Fitness Podcast as well as its host Eric Malzone within the fitness space. During the 3-month campaign, our work garnered the following results:

Do you have a similar project in mind?

We don’t only work with top fitness podcasts! In fact, the vast majority of our clients are coaches and consultants looking to establish their branding and messaging

Just tell us what you what to achieve, and we’ll let you know what experience we have in your sector, and how we can help you. Alternatively, you can check out more of our work here. Our methodology has been successful in almost all sectors, delivering double and triple-digit improvements on average.

Let’s talk

With our consultancy projects, we’re here to help you find the best strategy and solution for your business. We’d love to discuss your goals and understand your business’ pain points.

Get in touch and tell us about your challenge.

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